Friday, April 13, 2007
When Carlos Ghosn announced the Nissan Revival Plan in 1999, rarely did he mention about making exciting cars. All he stressed were improved efficiency and increased cost cuts all in the name of reducing the Japanese company’s debt to zero. So why does the Nissan Murano exist? Having a well-balanced knowledge in costing and engineering, Ghosn knew that in order for his plan to succeed, he must change the way people look at Nissan. After all, it’s extremely difficult to sell a toaster for half a million pesos. And so, hot after the heels of the highly successful (and profitable) 350Z, it was time for Nissan to concentrate on a more voluminous market: the sport utility vehicle. In return, they got more than what they bargained for: it forever changed the way people looked at the Nissan brand.
Wednesday, February 21, 2007
Today’s trendy lifestyle demands something more out of a car. What was once a means of getting from point A to point B has become a sort of mirror to your own personally—something that ultimately tells the people around you who you are. The ever increasing compact SUV segment is a testament to this as buyers are beginning to look beyond the three-box compact sedan in favor of something much more stylish and personal. Of course, it helps having an SUV body style since it offers much more flexibility and utility—something that can’t be said with any sedan.
Monday, January 29, 2007
The Ford Ranger scored a major upset earlier this year when it successfully defended its Pickup of the Year title against a couple of larger rivals. That was the previous model. Now a super sized, super powered, and better-equipped Ranger steps into the ring.