Tuesday, February 28, 2012

Ford Philippines Feels Effects of Thai Floods

Ford Group Philippines has reported that its January sales have been cut to 367 units due primarily to supply problems caused by the recent floods in Thailand. With most of its products coming from Thailand, supply of cars such as the best-selling Fiesta are hampered.

In fact, the rumor mill is buzzing that the Thai floods may also affect the availability of the all-new Ford Ranger, which is slated to debut at this year's Manila International Auto Show (MIAS) which will run from March 29 to April 1.

Read the entire report after the break.

Press Release
Ford Philippines January Sales Feel Effect of Thai Floods

  • Company remains confident about overall 2012 performance and continued growth, led by the launch of three all new One Ford vehicles and opening of 12 new Ford dealerships
MANILA, Philippines – Ford Philippines today reported January retail sales of 367 units, reflecting the carry-on impact from the Thai flood crisis that has affected the local delivery and supply of vehicles.

Ford’s three best-selling models in the Philippines - the All New Ford Fiesta, Ford Ranger and Ford Everest – are all built at the company’s AutoAlliance Thailand facility, which was forced to halt production for several weeks in the fourth quarter as the Thai floods caused disruptions across the auto industry’s supplier network.

The class-leading All New Ford Fiesta led the monthly performance with January retail sales of 143 units and continued to be the country’s best-selling 5-door hatchback during the month. The Ford Escape turned in a strong month with retail sales of 112 units, while the recently launched All New Ford Explorer continued to generate significant excitement and demand with overall customer bookings surpassing 400 units since its October launch.

Despite the impact on January sales, Ford remains confident about its overall 2012 performance and continued growth, which will be supported by the launch of three more all new One Ford vehicles and the opening of 12 new authorized Ford dealerships in key locations across the country.

“Supply issues caused by the Thai floods caught up with us in January, but our showrooms remained very busy during the month and customer bookings continued to be strong. This helped reinforce our confidence in another strong full year ahead, which will be boosted by the launch of more segment-leading global One Ford vehicles,” said Randy Krieger, president, Ford Group Philippines.

Ford will launch the class-defining All New Ford Ranger at the upcoming Manila International Auto Show, along with the All New Explorer 2.0L GTDi - the first vehicle Ford will introduce to the market featuring its innovative EcoBoost engine technology.

Later in the year, Ford will launch the All New Ford Focus, which will introduce several first-in-segment smart technologies that help deliver another class-leading offering.

Ford’s plans to open 12 new authorized Ford dealerships this year, increasing its nationwide network to 35 authorized dealers.

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