Friday, August 17, 2012

PIMS 2012: Shell Fuels the Fun


Shell Philippines is proud to support one of the most highly anticipated automotive events of the year; the 4th Philippine International Motor Show (PIMS). On August 16-19, 2012, the World Trade Center in Pasay City will be transformed into a motorists’ haven featuring the latest vehicle releases, exciting concept and prototype cars and everything in between for the motoring enthusiast. Organized by the Chamber of Automotive Manufacturers of the Philippines, Inc. (CAMPI), PIMS promises fun for the whole family and Shell Philippines is front and center of the excitement.

Shell Philippines brings its Quality fuels and lubricants expertise closer to the motoring public with its massive display occupying the World Trade Center lobby. The Shell Booth features an exciting exhibit of their Quality fuels and lubricants portfolio including the all-new Shell V-Power Nitro+ line, Shell FuelSave line and Shell Helix, as well as an impressive display of the sought-after Ferrari Formula One Showcar.

This year’s PIMS’ theme, “Drive the Fun,” echoes the Department of Tourism’s “It’s More Fun in The Philippines” campaign and offers attendees an enjoyable, in-depth look into the innovative automotive industry. Attendees are invited to participate in a wide range of activities, from interactive booths to test drives and technical workshops. Of course, the Shell Booth is no different with the Shell V-Power Nitro+ Booth featuring Shell’s latest generation of premium performance fuels, Shell V-Power Nitro+ Gasoline, Shell V-Power Nitro+ Racing and Shell V-Power Nitro + Diesel. Visitors can also catch a glimpse of the Ferrari Formula One Showcar; a symbol of the technology behind the new formulation of Shell’s premium performance fuels, and its longstanding technical partnership with Ferrari.

PIMS attendees can also drop by the Shell FuelSave Booth with the Target One Million Challenge –an online mini-game designed to show motorists across the globe learn how to save fuel. With these exciting activities and giveaways and prizes in store, the Shell Booth is a sure must-visit.

Shell Fun Rally

At the end of this festive four-day motoring event, Shell takes the fun a notch higher with the Shell Fun Rally slated for Sunday, August 19, from 8am to 5pm. The Shell Fun Rally is a friendly driving competition promoting camaraderie among CAMPI members. The participants will travel from World Trade Center to the Thunderbird Resort in Antipolo and are tasked to complete exciting challenges at Shell forecourts along the way. 

The Shell Fun Rally is participated by vehicles of various types and models from different car manufacturers in the country. Luxury cars, monster trucks and even fuel economy vehicles will convene at the World Trade Center on Saturday, August 18, at 5pm for the opening ceremony and official kick-off.  All participating vehicles will be powered only with Shell Quality fuels, proving that indeed, there’s a Shell fuel for every motorist’s need.

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