Wednesday, October 10, 2012
Ford Philippines Posts Best Monthly Sales of the Year
Ford Philippines today reported its best monthly performance of the year, with September retail sales jumped 68 percent from the previous month to 964 units – representing one of the company’s all-time highest sales months in the Philippines.
September sales were given an extra boost with the first full month of availability for all four newly launched Ford vehicles in the Philippines, including the all-new Ranger, the all-new Explorer with EcoBoost, all-new Focus and the iconic Mustang sports car.
“Our showrooms across the country are now packed with the widest lineup of vehicles that Ford has ever offered in the Philippines, which is really helping broaden the appeal of our brand to so many new-to-Ford customers,”said Randy Krieger, president, Ford Group Philippines.
“The introduction of the class-defining all-new Ranger, the technology-packed all-new Focus, the Mustang and all-new Explorer with EcoBoost have reinforced our commitment to offer vehicles that are segment-leaders in design, smart technology, fuel efficiency and safety,” added Krieger.
In September, Ford began deliveries of the new Ford Mustang– available in 3.7L Mustang V6 Premium and 5.0L Mustang V8 GT Premium variants – with 40 units of the iconic sports car already being handed over to customers.
The all-new Ford Explorer continues to redefine the SUV segment, and in September delivered retail sales of 118 units, representing its best monthly performance since its October 2011 launch.
Ford’s exciting and interactive “All-New Focus - Start it. Share it. Win it.” campaign will culminate this month, with voting for the finalists kicking off next week andone participant winning an all-new Ford Focus Titanium+.
The campaign allows consumers to experience two of the all-new Focus’ first-in-segment smart technologies – Active Park Assist and Active City Stop – with real-life ‘smart demos’ at locations across Metro Manila.
Sales of the class-defining all-new Ford Ranger jumped 271 percent from last month to 156 units. More than 600 all-new Rangers have now been delivered to customers across the country.
September sales of the popular Ford Fiesta were again strong, rising 28 percent from the previous month.
In addition to the solid sales performance, Ford also received several accolades last month during the annual C! Magazine Awards, with the 1.6L Fiesta Sport Plus being recognized as ‘Best Sub-Compact’, the 2.2L Ranger XLT as ‘Best Pick-Up’, and 3.5L Ford Explorer Limited as ‘Best Mid-Size Executive’.
Ford is on track to opening 12 new locations to its authorized dealer network by year-end, supporting the company’s aggressive growth plan in the Philippines. The new dealership locations include Baguio, Bohol, Butuan, Cainta, General Santos, Isabella, Laoag, Makati, Naga, Pampanga, Tarlac and Zamboanga.