Wednesday, November 21, 2012
Kia Fans to Play for New Apple iPad, Picanto
With more than 150 thousand ‘LIKES’, Kia Motors Philippines’ Facebook page just upped the ante for local and multinational brands who use the social media website for their digital marketing campaigns. Bringing ‘A Different Beat’ experience to its customers, Kia launched the Kia Beat Bop and Create Your Own Beat which allows their Facebook fans to play for a new iPad and even a Kia Picanto.
The Kia BeatPop: Match & Swap Puzzle Game is a mini game where players match up three of the same-colored car characters within a certain time limit while the Kia BeatMaker: Create your own Kia Beat is a music-themed interactive campaign that allows players to create their own distinct Kia beat.
When players of the Kia BeatPop achieve certain points, they are given five additional sound effects that they can use for their Kia Beat. The Kia BeatMaker starts with three basic sound effects: car starting, bass guitar and bass drum. But participants can make more complex beats with the bonus sound effects (piano, jingle, rear-view mirror hitting, hood hitting and grille hitting) obtained through Kia BeatPop.
From November 7 to December 30, Kia fans can play Kia BeatPop and submit their entries to Kia BeatMaker starting November 19 until December 30. Six weekly winners will be selected via public voting and will receive an iPad if their Kia Beat gets the highest votes. At the end of the campaign, a panel of judges will pick one final winner who will bring home a Kia Picanto. Winners will be announced on January 11, 2013. With these digital efforts, it’s definitely more fun with Kia.