Thursday, December 27, 2012

Honda's Forest Restoration Program Now on 3rd Year


Honda group of companies composed of Honda Cars Philippines, Inc. (HCPI), Honda Philippines Inc. (HPI), Honda Parts and Manufacturing Corporation (HPMC) and Honda Trading Philippines (HTP) under its corporate social responsibility arm, the Honda Foundation Inc. has conducted its 3rd year of reforestation program in partnership with Haribon Foundation to support Road to 2020 project.

Over 275 volunteers from the Honda Foundation Inc. (HFI), Honda suppliers, members of the motoring media, Honda riders club, PNP and LGU/CENRO travelled to Tanauan, Real, Quezon to plant 7,500 tree seedlings of native species and help contain and/or lessen the flood surge from Quezon Province 2 major tributaries upstream, the Kanan & Kaliwa Rivers that discharges water to Laguna Lake.

Road to 2020 is an environmental conservation movement that aims to restore one million hectares of Philippine rainforests using native tree species by year 2020.  The project raises awareness on the critical situation and deforestation of the country’s watersheds. The ecological benefits of restoring a forest in a particular locality are not confined in that place alone. The chain effect will always take place as all ecosystems are inter-connected. One of the common used ecological indicators is the sufficiency and quality of water. Water is one of the major ecological services of a restored forest. Thus the protection and restoration of watershed areas is important as this will dictate the amount and quality of water that can be derived. This can be physically observed on the rivers, creeks and tributaries of a watershed.

In line with its longtime commitment to leave BLUE SKIES FOR OUR CHILDREN, Honda follows the global direction to minimize the environmental footprint from products and business activities in accordance with Honda Vision for 2020 to provide “good products to customers with speed, affordability, and low CO2 emissions.”  The Honda group of companies has pledged to rehabilitate 20 hectares of denuded land with 50,000 trees in a span of 10 years.  To date, total land area covered is 9 hectares with 15,000 trees planted. 

The Honda Foundation will conduct a series of tree planting activity to rehabilitate the remaining 11 hectares. To take active part of this movement, visit www.hondaphil.com, HCPI’s Facebook, Twitter accounts or any of the 28 authorized dealerships nationwide.

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