Tuesday, October 8, 2013
Ford Tops 2013 J.D. Power Sales Satisfaction Survey in PHL Market
Ford Philippines topped the recent 2013 J.D. Power Asia Pacific Sales Satisfaction Index (SSI) Study for the Philippines, helping to highlight the Company’s commitment to provide an unmatched customer experience across its expanding network of nationwide Ford dealerships.
Among the 10 brands in the Study, Ford ranked highest overall, performing particularly well in five areas, including delivery process, delivery timing, paperwork, deal, and dealer facility.
“We’re proud of our number one ranking in JD Power’s SSI survey, which helps to underscore the progress we are making to deliver an unmatched customer service and ownership experience,” said Kay Hart, managing director, Ford Philippines. “This experience begins the moment a future customer walks through the door of any of our nationwide Ford dealerships.”
To support the company’s ongoing product-led transformation, Ford is aggressively expanding its network and has brought the total number of Ford dealerships nationwide to 33. Within the last 12 months, Ford has established dealerships in Cainta, Bohol, Butuan, General Santos, Ilocos Norte, Isabela, Makati, Manila Bay, Naga and Tarlac. By the end of the year, the Company plans to establish Ford Zamboanga, expanding its network to 34 locations.
In the photo are: Gerrit Kuyntjes, vice-president and general manager, JDPA Singapore Asia Pacific Operations presents the trophy to Kay Hart, managing director, Ford Philippines, together with Minnie Valencia, vice president for marketing and sales; as well as Ford’s dealer principals; Dr. Mike Tan, Andre Borromeo, Paolo Borromeo, Willy Tee Ten, Edmund Yee, Levy Laus and Julienne Yee. Not in the photo is dealer principal Anthony Cheng.