Friday, October 4, 2013
Jaguar Philippines Launches F-Type; Offers Leasing Program with BPI Rental Corporation
In a move to keep the tradition and commitment to continuous innovation, Jaguar Cars, Inc. (JCI) unveiled the Jaguar F-Type today at the Jaguar Lifestyle Centre at Bonifacio Global City, Taguig.
The new Jaguar F-TYPE represents a return to the company’s heart: a two-seat, convertible sports car focused on performance, agility and driver involvement. This is also a continuation of a sporting bloodline that dates back to more than 75 years, focusing on delivering performance, agility and maximum driver involvement.
“The ownership of a Jaguar has never been a stronger statement globally. Its performance is all about the aspects of engineering and technological excellence,” said Mr. Wellington Soong, Chair and President of Jaguar Cars, Inc. “This is also a tribute to Sir William Lyon’s ‘Poetry in Motion’.”
The Jaguar F-TYPE V8 S Petrol combines low vehicle weight (starting at 3,521 pounds), high powered engine (at 495 hp) and superb aerodynamics to achieve a pure sports car experience, yet with Jaguar’s known elegance and luxury.
A true two-seat sports car, the all-new Jaguar F-TYPE is equipped with a modern, lightweight soft top that, when lowered, serves as its own tonneau cover. This not only provides weight efficiency, but also improves packaging and contributes to the car’s low center of gravity for greater sporting agility.
Just like the other members of the Jaguar family, the F-type has also capitalized on its sinuous, muscular elegance while it adapts to the modern times. The two “heartlines” define the profile and top-down view of the F-type. The main “heartline” begins in the blade dissecting the shark-like gills on either side of the grille that runs up and forms the sharp top crease of the fender line, providing sight lines that aid the driver in cornering maneuvers. The second “heartline” swells out to form the muscular rear haunch before sweeping dramatically around the rear of the car. With its clean, sleek lines of the tail, it deploys at speed to reduce aerodynamic lift.
For that sports car touch, the top can be fully raised or lowered in just 12 seconds at a speed of up to 30 mph. Its multi-layer construction includes a Thinsulate® lining for optimal thermal and sound-insulating properties.
“We wanted the experience of sitting in the F-TYPE to be exciting. A sports car cockpit should be an intimate place and so we aimed to get a sense of the surfaces falling towards and then wrapping around the driver,” said Ian Callum, Director of Design for Jaguar.
“What we’ve done is given it the essence and spirit of doing what you want to do rather than what’s expected of you. The more processed this world becomes, the more important that is.” He added
Also, JCI recently launched their leasing program called “Lease 2 Go”. In partnership with BPI Rental Corp., customers will get a chance to drive home with a Jaguar or a Land Rover by just paying the one (1) month rental in advance.
The F-Type is an ideal representation of style and elegance and JCI saw it fit to introduce its first brand ambassador in the country to coincide with its launch. Starting today, none other than the most sought after commercial model, endorser, TV host and VJ Ms. Georgina Wilson will be the face of Jaguar in the Philippines.
“When a brand like Jaguar approaches you to work with them, there really isn't much thinking to do. It's a definite yes right away!” said Ms. Wilson. “The brand Jaguar has been associated with luxury for decades. I feel honored to even be considered. I think it's also a plus that it is an iconic British brand.”
As the brand ambassador, Ms. Wilson aims to inform and share the rich heritage of the Jaguar brand. Her main tool would be through social media to show her followers how beautiful life is with a Jag. So expect a lot of personal reviews and Instagram “love” from the new brand ambassador.