Friday, December 13, 2013

BMW Unwraps 8th Dealership at EtonCentris, North EDSA


Asian Carmakers Corporation (ACC), the official importer and distributor of BMW in the Philippines, continues to celebrate unmatched leadership in the luxury vehicle segment with the recent inauguration of its latest dealership, AutoAllee BMW. Located at Eton Centris, North EDSA, AutoAllee BMW is the 8th dealership of BMW, the only luxury car brand in the country with the widest dealer network.

The new dealership was officially inaugurated by no less than Mr. Graeme Grieve, Vice President of Importer Regions of the BMW Group and Mr. Neil Fiorentinos, Managing Director of BMW Group Asia, together with Gov. Jose Ch. Alvarez, ACC Chairman and Ms. Maricar C. Parco, ACC President.  Receiving the new dealership plaque were Mr. Justin Koa, AutoAllee President, Mr. Clemente Garcia, AutoAllee Chairman, and Mr. William Sim, AutoAllee Vice-Chairman.

“We are proud to welcome AutoAllee BMW as the newest member of the BMW dealership network. As the 8th dealership in the country, AutoAllee BMW is a testament to BMW’s commitment to further build and strengthen the brand in the Philippines.  Having the widest dealer network in the luxury vehicle segment, we affirm our unmatched leadership in the country for over a decade.” said Maricar C. Parco, ACC President.

State of the art design and technologically advanced facilities put AutoAllee at par with the global architectural standards of BMW. The three-story structure is built on a 1,900 square meter lot area and houses the most complete line-up of services in BMW’s network of dealerships. The building itself is designed to allow natural light to filter in, which allows customers to clearly see the unique features of each area.


AutoAllee BMW boasts of an expansive showroom that can hold up to six display vehicles. The large floor space enables customers to comfortably view each vehicle down to the last detail. A BMW Lifestyle section is also housed in the area, where customers can avail of the premium items that are reflective of the BMW lifestyle.

The Isetta Bar on the second level, inspired by BMW’s iconic car from the 1950’s, provides customers with a place to wait in ease and comfort while their transactions are processed, as various refreshments are made available to them within the confines of the cozy lounge.

A New Car Delivery area is also housed inside the showroom, where customers can wait in comfort for the formal turnover of their newly purchased vehicle.  Highly trained BMW sales consultants are ready to conduct a 6-point walk-around to introduce customers to the features and details of their new BMW.

Autoallee BMW also boasts of extensive after-sales services.  The air-conditioned service assessment area, the first in the country, is designed to provide customer with ultimate comfort while certified BMW technicians inspect and assess the vehicle prior to being serviced.

A large-capacity service garage, equipped with the latest tools and equipment, allows multiple vehicles to be serviced at the same time to expedite service efficiency and ensure customer satisfaction.  A two-car service elevator also allows easier access to the 3rd floor, which holds additional parking spaces for customers.

The latest addition to the BMW dealership network also features a fully air-conditioned BMW Premium Selection (BPS) showroom on its third floor.  BPS is an exclusive selection of pre-owned BMW vehicles that fulfill the highest standards, thereby providing customers with continued sheer driving pleasure.

To know more about the newest BMW dealership, please visit Autoallee BMW at Eton Centris, North EDSA.

No comments:

Post a Comment