Monday, January 13, 2014
Peugeot Chooses Novak Djokovic as International Ambassador
Peugeot has chosen Novak Djokovic, a worldwide tennis icon, as its international ambassador. With this partnership, Peugeot confirms and strengthens its strategy in the tennis world, in a year that also marks the 30th anniversary of the partnership with Roland Garros, the French Open. Novak Djokovic’s worldwide fame, in particular his reputation in China, the largest car market on the planet, was a decisive factor in establishing this partnership.
Tennis is one of the areas in which Peugeot has invested over many years, as demonstrated by the 30th anniversary of the partnership between the brand and Roland Garros, the French Open. The three-year partnership agreement signed with Novak Djokovic allows the use of his image in all of the brand’s activities, on all media and in all territories. The Peugeot brand will appear on Novak Djokovic’s left sleeve in all of the tournaments he enters. Novak Djokovic is the world N°2 in tennis and embodies the Peugeot brand’s values of: Excellence, Allure and Emotion.
Novak Djokovic declared, “I’m happy to represent a great French automobile manufacturer, recognized throughout the world, with an industrial history going back 200 years. In my eyes Peugeot embodies French elegance, refinement and the expression of a certain art of living.”
Novak Djokovic starts his season with the Australian Open this month.