Friday, May 9, 2014
Ford Philippines Delivers All-Time Best Monthly Sales in April
For the second consecutive month, Ford Philippines today announced its all-time best monthly performance, with April retail sales soaring 60 percent year-over-year to 1,764 units.
Ford’s record April performance was led by continuing strength in demand for the Ranger, Everest and Fiesta nameplates, with Ford’s momentum being given another boost from the recently launched all-new EcoSport, which delivered an all-time best monthly sales performance for any Ford nameplate in the Philippines.
“These all-time monthly record sales performances are being driven by the terrific customer response to our segment-leading Ford vehicles, which now includes the tremendously popular all-new EcoSport,” said Kay Hart, managing director, Ford Philippines. “The product-led transformation of our business continues to build momentum with each new global Ford vehicle that we introduce.”
In its first month of availability, the all-new EcoSport is living up to expectations for defining a whole new vehicle segment – the compact, urban SUV – delivering a Ford monthly retail sales record of 694 units.
The all-new EcoSport offers an aspirational alternative to the compact car, with enough interior space to comfortably accommodate five adults and their gear. The all-new EcoSport’s combination of sporty design, an array of smart technologies and sensible value proposition sets a completely new standard in the market.
“The extraordinary response to the EcoSport confirms that consumers truly appreciate what this all-new compact SUV delivers," explained Hart.
The Ford Ranger continued to demonstrate its strong appeal as the most versatile pickup truck in the market with April retail sales increasing 16 percent year-over-year to 480 units. Year-to-date sales of the Ranger have now jumped 85 percent to 2,100 units.
“The rugged appeal and overall capability of this extraordinary pickup continue to appeal to a wide range of customers and their respective work- and lifestyles in the Philippines. The Ranger truly defines a new benchmark for pickup trucks in performance, capability, and quality,” said Hart.
Ford’s popular Everest family SUV continues to be a hit, with April retail sales soaring 117 percent year-over-year to 319 units. Year-to-date sales of the Everest have increased more than 24 percent to 1,067 units.
The sporty Ford Fiesta is contributing to the record monthly performances with year-to-date sales that have gained nearly 18 percent from the same period last year to a total of 823 units.
The recently launched Fiesta 1.0L EcoBoost delivers the power and performance of a naturally-aspirated 1.6L petrol engine, while delivering class-leading fuel economy and emissions levels.
Featuring a striking new look, the new Fiesta is packed with smart technologies, including Ford’s award-winning SYNC in-car connectivity system that lets drivers make phone calls and control their in-car entertainment system hands-free, using voice commands.
The Ford Explorer premium SUV delivered retail sales of 53 units in April, helping push its year-to-date sales up nearly 77 percent to 408 units.
Ford also reaffirmed plans to expand its nationwide dealer network to a total of 37 locations by the end of the year.
“With our expanding customer base in the Philippines, we are absolutely focused on further expanding our dealer network to ensure even greater customer convenience, as well as deliver the very best Ford customer and ownership experience,” said Hart.