Friday, September 19, 2014

PIMS 2014: French High Fashion at Peugeot

Peugeot, through its official Philippine distributor Eurobrands Distributor, Inc. (EDI), showed off a bit of French high fashion at its pavilion in the Philippine International Motor Show. With a full model line-up display: 3008 crossover, 5008 MPV, 508 executive sedan, Expert Tepee family van, and RCZ sports car, Peugeot held a mini fashion show to welcome special guests on the opening day.

Entitled “Motion & Emotion”, renowned Filipino designer Rocky Gathercole who’s created outfits for the likes of Katy Perry and Beyonce interpreted the different Peugeot models through his designs. Definitely, Peugeot is pointing out that its cars are uniquely French in that they are distinct, striking, and prominent.

Aside from high fashion, Peugeot showed off the 508 Hybrid4. Although the car isn’t expected to reach the Philippines, the 508 Hybrid4 combines Peugeot’s already efficient diesel engine with an electric motor to produce even more astounding fuel economy figures and reduced emissions. The 508 Hybrid4 reduces its CO2 emissions to a very low 85g/km while delivering up to 30.6 km/L.

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