Friday, February 27, 2015
BMW Dominates Premium Segment in Philippines
Asian Carmakers Corporation (ACC), the official importer and distributor of BMW in the Philippines, delivered a total of 722 units in 2014 to mark its 12th consecutive year of leadership in the local premium automotive segment. Through ACC, BMW registered an 11 percent increase in sales locally.
The BMW 3 Series Sedan was billed the top selling vehicle of the brand and the whole of the Philippine luxury segment with more than 240 units sold. The Sports Activity Vehicles (SAV) BMW X3, BMW X5, and BMW X1 were also key drivers in the premium car brand’s sustained growth – a testament to the success of BMW’s X model range campaign last year.
According to ACC President Maricar Parco, BMW owes its success not only to segment-leading vehicles but also to a slew of programs centered on client satisfaction from engagement to ownership. BMW introduced the Product Genius concept to its local dealerships in 2014 to better deliver a comprehensive product experience. Unique events including the selling exhibition BMW Xpo, which featured the iconic BMW M cars, also demonstrated BMW’s commitment to attracting new customers to the brand.
BMW presented a positive outlook for 2015 with progress across the board. “We are aiming to cap the year with a double-digit growth by expanding our product range and amplifying our support for our dealer network in all three regions,” said Parco. Several new models are set to be introduced to Filipino customers within the year including the celebrated BMW 2 Series Active Tourer and all-new BMW X6.
Apart from developing its local vehicle lineup, BMW is also geared towards strengthening its partnership with the national government by providing mobility to world leaders once more. BMW will service leaders as this year’s Asia-Pacific Economic Cooperation’s (APEC) official premium mobility partner. Over 200 vehicles will be deployed in nine cities across six regions throughout the forum.
“Through our participation in the APEC and other exciting initiatives, we hope to break through new markets, entice more Filipinos to experience sheer driving pleasure, and realize record sales in 2015,” added Parco.
BMW’s triumphs in the Philippines echo the global recognition that the brand has received in 2014. The group concluded the year, in every respect a successful one, with multiple international award wins. The distinctions range from awards for design, sustainability, sportiness and innovation to intelligent vehicle networking.
The list of international prizes includes the renowned “International Engine of the Year Award”, with the winner determined by a specialized jury comprised of 82 car journalists from 34 countries. The same jury recognized the BMW i3 as the “World Green Car of the Year” and acknowledged its trendsetting design with the title “World Car Design of the Year”.
BMW i’s second model, the BMW i8 hybrid sports car, has also made an impression among trade journalists throughout the world. It received accolades including the “Best New Vehicle” awarded by the trade journal “Auto Zeitung” and was also voted “Car of the Year” by the British journal “Top Gear”.
BMW’s design was further recognized with the awarding of the “Red Dot” to the BMW 2 Series Coupe, BMW 3 Series Gran Turismo, BMW 4 Series Coupé and Convertible, BMW i3, and BMW i8 in the category “Best of Best”. The “Red Dot Design Award” is bestowed upon products with outstanding design quality by an international jury of experts within the framework of a design competition held by the North Rhine-Westphalia Design Centre.