Tuesday, February 24, 2015
Chevrolet to Bring Disney Magic into Showrooms
Expect Chevrolet showrooms to continue offering ‘magical’ experiences as the local arm of one of the world’s biggest car manufacturers turn to another global brand to help take customer service to new heights.
The Covenant Car Company Inc. (TCCCI), exclusive importer and distributor of Chevrolet cars in the Philippines, bolstered its aim to provide top-notch customer experience by renewing its partnership with the Walt Disney Company. Following its new ‘Be Chevy Strong’ call to action, the brand enlisted the help of the Disney Institute to instill leadership, brand loyalty, creativity, and an innovative culture into its workforce.
A year after taking part in Disney Institute’s adventurous and exciting two-day workshop, Chevrolet sent the second batch of stewards from TCCCI leaders and dealer representatives among its ranks to Disneyland in Hong Kong to undergo values enrichment training. Heavily investing in personnel development, the company looks to tap the resources of this iconic brand to harness Disney’s best practices towards a successful enterprise.
“The Disney Institute program has been significantly fruitful to our organization. The Disney way provided us with fresh insights that are key in taking our level customer service to class –leading standards. We believe that the collaboration is a progressive step that enables us to achieve the maximum potential for the bowtie brand,” says Atty. Albert B. Arcilla, President and Managing Director of Chevrolet Philippines.
Opening people to a world of ‘Disney Magic’, The Walt Disney Company has sparked the imagination of its audiences with timeless tales and iconic characters. Today, the brand aims to share its blueprint for success through the Disney Institute, an outfit that has established itself as one of the most recognized names in business solutions and professional development.
Coming from a background of time-tested adaptable principles of customer service and people management, The Disney Institute’s program provides a different perspective in doing business and a strategic roadmap that leads to changes that are applicable and necessary to a company’s growth. Apart from enriching customer experience, the program also focuses on the welfare of the people working for the company.
Acknowledging the importance of maintaining a happy organization, the program’s strategy is to treat employees as cast members that play significant roles in the company. Each unit must fully understand their part and their role in achieving the general goal of the organization in order to deliver results, be it customer satisfaction or end revenues.
Drawing inspiration from its counterparts in the Unites States, Chevrolet’s international operations has since followed suit in acquiring insight from the Disney brand including the Philippines. Through the Chevrolet Academy, the company’s learning and development division, Chevrolet Philippines is continuously investing in the growth of its leaders and stewards to gain the winning edge in the highly competitive automotive industry. The Chevrolet Academy was established to constantly improve the quality of Chevrolet services through skills training, personal development and values formation aimed to engage every Chevy steward.
After enjoying a flagship year in 2014, Chevrolet looks to build on the success of the brand with the theme ‘Be Chevy Strong’. “In our 5 years of operations in managing the Chevrolet brand here in the Philippines, we are blessed to gain tremendous growth each year. Last 2014, the bowtie brand finished the year with 59.1% growth in sales and as we continue to grow, bring in new car models into the market and earn more trust from the public, we believe that it is necessary that we invest in world-class training programs that will provide our customers with a stronger dealer network and the Chevrolet experience that they deserve,” Arcilla shares.
Today, Chevy has its strongest and most complete lineup of vehicle offerings for the Philippine market. Filipinos are growing more and more confident of the brand as they continue to see more and more Chevrolet vehicles on the road.
For Chevrolet Philippines, the Disney workshop is a first step to the long term plan and commitment of TCCCI to “re-imagineer” the Chevrolet culture and brand identity. Riding a strong momentum from 2014, Chevrolet intends to continue the partnership with the Disney Institute more than ever as the brand aims to maximize the opportunities that 2015 has to offer.