Saturday, June 13, 2015
Petron Reveals New Marketing Campaign
Industry leader Petron Corporation is taking customer delight to a new level with the promise of giving motorists the “best day of your life” through world-class products, quality service, as well as exciting rewards and privileges. These brand values are at the core of the company’s ‘Best Day at Petron’ marketing campaign for the rest of the year.
Petron takes pride in being the country’s biggest and only Filipino oil refiner. As such, it has a deep understanding of the needs of Filipino motorists, enabling it to offer world-class fuels and engine oils that are tailor-fit to Philippine driving conditions.
Its extensive range of gasoline and diesel fuels—Petron Blaze 100 Euro 4, Petron XCS, Petron Xtra Advance, and Petron Super Xtra, as well as Petron Turbo Diesel and Petron Diesel Max—are all specially formulated to deliver optimum performance. These are complemented by engine oils designed to offer the best engine protection.
Petron is a trailblazer in fuels technology. After pioneering the first and only Euro-4 compliant gasoline with 100-octane rating—Blaze 100 Euro 4—the leading oil firm recently launched a full line-up of gasoline variants that adhere to Euro-4 standards. This means that all Petron gasoline products are now more efficient and environment-friendly.
Whether you are driving a sports car, a family van, a cargo truck, a motorcycle, or a public utility vehicle, there is a Petron product designed just for you with the best value.
Petron’s pioneering Lakbay Alalay is the country’s longest-running motorist assistance program, which has now evolved into a year-round road safety advocacy. With its partners, Petron Lakbay Alalay offers free vehicle safety checks, first aid and medical assistance, product sampling, mobile phone charging stations, and even a free 15-massage for the road-weary. As your trusted companion on the road for almost 30 years, you can always rely on Petron Lakbay Alalay, “kasama mo sa biyahe!”
If you are going on a road trip with your family and friends, make Petron part of your journey. The Petron mega-stations along the expressways offer lots of parking spaces, clean rest rooms, and a wide variety of food outlets. These have been recognized by the Department of Transportation and Communication–Toll Regulatory Board (DOTC-TRB) as having the best and most gender-responsive service facilities in the tollways. Petron SLEX San Pedro, Petron NLEX Marilao, and Petron NLEX Bocaue bested 14 other service stations in the expressways for the “2014 Most Gender-Responsive Tollway Service Facility” Awards.
Offering one-stop convenience, you can do more than just gas up at Petron service stations. With more than 100 partner-merchants, you can withdraw from ATMs, buy snacks or refreshments from Treats or San Mig Food Ave, avail of a check-up for your vehicle, buy lubes, or dine at a food outlet before heading back to the road.
Also doing their best to help you have the “best day of your life” are, of course, the Petron service crew, who will not only fill up your fuel tank but also clean your windshield, throw out your trash, check your tire pressure, and top up your fluid levels, to make sure that your trip is enjoyable and worry-free.
Petron Value Card, a special rewards and privilege card for motorists, allows you to earn points each time you fuel up. Accepted in over 1,000 participating stations nationwide, Petron Value Card allows you to save your cash and pay for your gas with points earned. It also gives you discounts on Petron products, and exclusive deals and promos from partner establishments.
At the Petron mega-stations, there are exclusive members-only restrooms for Petron Value Card holders. For your peace of mind, you also get essential motorist protection on the road with the extra assurance of personal accident insurance coverage, free 24-hour towing, and roadside assistance.
The Petron Value Card app, which you can download for free on your smartphone, provides details about promos and services at your fingertips for added convenience.
“At Petron, the customer is always first,” notes Petron General Manager Lubin B. Nepomuceno.
Petron is driven by its commitment to deliver the “best day” everyday to Filipino motorists and their families, through world-class fuels and engine oils, quality customer service, and exciting rewards and privileges to its loyal customers.
From its mega-stations with many convenience facilities and partner-establishments located along the expressways, to the small, strategically-located micro-filling stations in remote, rural locations, Petron wants to bring its world-class products and quality services closer and more accessible to Filipino motorists, from all walks of life.
All Petron service stations are built and operated to stringent standards to ensure that you get fuels that are tested and handled meticulously every step of the way, accurate volume every time you gas up, customer service that goes the extra mile, and exclusive rewards and privileges that bring happy smiles.