Friday, July 31, 2015
AVID Sales Surge 38 Percent in 2nd Quarter of 2015
Association of Vehicle Importers and Distributors (AVID) saw its sales climb by 38% in the 2nd quarter, registering 12,178 units versus 8,849 in the same period last year. First semester performance grew 15 percent to 20,626 for the first six months of the year. The remarkable surge in unit sales reflects the collective effects of strong consumer uptake and AVID’s incessant efforts in expanding avenues in which it engages its ever-evolving consumer base. Notably, AVID has welcomed Ford Group Philippines, the exclusive distributor of Ford vehicles in the country, into its fold as it continues to find ways of broadening its membership to advance its value contribution to the growth of the Philippine automotive industry.
The Passenger Car (PC) segment managed to garner a 27 percent growth or a total of 5,746 units in the second quarter on the back of Ford Group’s sales inclusion. Otherwise, segment sales appear to be flat relative to same period in 2014. Similarly, the group’s performance for the 1st semester registered a 10 percent growth to 9,072 units.
The Light Commercial Vehicle (LCV) segment’s sales increased significantly by 48 perent, bringing the 2nd quarter sales tally to a total of 6,432 units compared to the 4,342 units sold in the same quarter in previous year. The group’s sales expanded by 20 perent to a total of 10,673 units versus the 1st half of 2014. Again, considerable uptick in this segment is attributed mainly to incremental sales from new member Ford.