Tuesday, July 21, 2015
Mitsubishi Motors Philippines Records Modest Growth for First Half 2015
Mitsubishi Motors Philippines Corporation (MMPC) closed the month of June recording its highest monthly sales volume of 4,607 units. Sales for the month of June reflected a modest growth of 1.6 percent compared to 4,535 units that was sold during the same period last year. Passenger cars sales also increased by 32.3 percent with 1,499 units sold compared to 1,133 units sold during the same month last year. Sales for Fuso Trucks and Rosa Bus also posted increases. Fuso Trucks’ sales improved by 28.9 percent with 98 units sold while Rosa Bus sales grew by 25 percent.
Combined sales data from the Chamber of Automotive Manufacturers of the Philippines Inc. and Truck Manufacturers Association for June of 24,185 units was also the highest monthly retail sales for the industry. In addition, first half total sales of 131,465 units is also the highest recorded 6-month sales for the whole industry. The total industry sales for the first half also improved by almost 21 percent compared to the same period last year.
Meanwhile, MMPC closed the first semester of the year with 25,198 units for a slight growth 0.5 percent. In spite of this modest growth, MMPC was able to keep its number two position in the local automotive industry with a market share of 19.2 percent.
For the first half of the year, sales of Mitsubishi passenger cars significantly grew by 28.9 percent. MMPC sold a total of 8,002 units which accounts for 4,673 units of Mirage G4 sedan, 2,834 units of Mirage and 495 units of Lancer EX. With this significant performance, MMPC also managed to become the second bestselling brand in the passenger car category in the first half. With the Mirage and Mirage G4’s features offering practicality, fuel efficiency and value for money these sub-compact cars remain attractive to a big market of car buyers looking for an affordable and practical car.
MMPC’s performance was also complemented with the recently launched the all new Strada. This new pick up model generated interest from both new pickup buyers and loyal Strada owners and easily catapulted its way to becoming one of favorite pickups in the market given its new styling, spacious and car like cabin, excellent riding comfort and proven performance. MMPC sold a total of 2,495 Strada pickups in the market capturing 18 percent share of the total pick up segment.
Mr. Froilan Dytianquin, MMPC’s First Vice President for Marketing Division said that “We are optimistic that sales will still accelerate for the remaining months given upgrades to our core models such as the Mirage, Mirage G4, Montero Sport and Strada. In addition, we will introduce attractive promotions and financing payment schemes making it more affordable for buyers to purchase the Mitsubishi vehicle they’ve always wanted”. With MMPC’s aggressive marketing efforts, and expected higher sales trend in the 2nd semester, MMPC will be able to sustain its sales growth and keep abreast with the industry’s growth. For 2015 MMPC is aiming to sell a total of 62,000 units accounting for 20 percent market share.