Friday, March 18, 2016
Ferrari to Put Up Theme Park in Mainland China
Ferrari S.p.A., a wholly-owned Italian subsidiary of Ferrari N.V., Beijing Automotive Group Co., Ltd., and BAIC Eternaland Property Co., Ltd. have signed today a non-binding memorandum of understanding for the licensing of the design, construction and operation of a new Ferrari theme park to be located in one of the primary cities in Mainland China.
Ferrari is among the world’s leading luxury brands focused on the design, engineering, production and sale of the world’s most recognizable luxury performance sports cars. The Formula One powerhouse already has a theme park, Ferrari World, on Yas island on the northeastern side of Abu Dhabi and is in the process of constructing another one, Ferrari Land, in PortAventura Spain. This project will mark Ferrari's third themed park in the world.