Sunday, March 27, 2016

Mazda MX-5 is World Car of the Year and World Car Design of the Year


The Mazda MX-5 has won the 2016 World Car of the Year award. It is the second Mazda to win the award, following the Mazda2 in 2008. The third generation MX-5 was one of three finalists for the same award in 2006, as was the Mazda3 in 2014. In addition to taking the main award this year, the MX-5 has also been named World Car Design of the Year. It is the first time in the history of the awards that a single model has taken both titles.

World Car of the Year was established in 2004 by an international group of automotive journalists, and the judging panel this year consisted of 73 journalists from 23 different countries. The MX-5 was announced victorious over other finalists Audi A4 Sedan/Audi A4 Avant and Mercedes-Benz GLC at the New York International Auto Show on March 24. The other finalists for World Car Design of the Year were the Jaguar XE and Mazda CX-3.

“What a wonderful honor, to have the Mazda MX-5 named both World Car of the Year and World Car Design of the Year,” said Masahiro Moro, President and CEO, Mazda North American Operations, and Managing Executive Officer, Mazda Motor Corporation. “As our iconic MX-5 roadster approaches one-million units of production, this award is proof that it is as young, vibrant, fun and relevant as ever, and proof that every Mazda looks as incredible as it drives, and drives as incredibly as it looks. While I accept this award on behalf of the company, I do so representing every Mazda employee, retail partner and customer around the world who has ever felt the joy of driving a pure roadster.

Ikuo Maeda, Mazda's Executive Officer and General Manager of the Design Division, said, “I'm very proud to accept this award, proof that our designs can connect with people all around the world. Our new-generation lineup has been designed under the KODO design theme which aims to bring cars to life, and we've continually refined the beauty of its forms. Mazda is a proud Japanese brand and we are determined to continue enhancing our designs moving forward.”

Mazda will continue making cars that are fun to drive, aiming to become a “one-and-only” brand customers will choose again and again.

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