Monday, May 9, 2016
Ford Philippines Sales Jump 93 Percent Year-on-Year in April
Ford Philippines today reported an all-time record month with retail sales in April that soared 93 percent year-over-year to 3,152 units, led by strong demand for the Ranger pickup and all-new Everest, EcoSport, and Explorer SUVs.
The record April performance helped Ford’s remain one of the fastest growing automotive brands in the Philippines this year.
“Our full lineup of global Ford vehicles continues to be very well received by customers, helping our brand continue to gain momentum and even more appeal,” said Lance Mosley, managing director, Ford Philippines. “Whether it’s one of the 13 variants of the Ranger, or one of our segment-defining SUVs, we’re connecting with the diverse lifestyles and work requirements of Filipinos across the country.”
Ford’s record month was led by the all-new Everest which delivered retail sales of 1,308 units. The Everest has enjoyed immense popularity since being launched, and remains Ford’s best-selling nameplate in 2016 with year-to-date sales now totaling 4,838 units.
The EcoSport compact SUV continued its momentum in April with retail sales rising 25 percent year-over-year to a best-ever month of 837 units. EcoSport’s year-to-date sales total 2,667 units, continuing to lead its segment in the Philippines.
The segment defining Ranger pickup truck – offered in a range of 13 automatic- and manual-transmission variants – contributed to Ford’s record month sales rising 13 percent year-over-year to 786 units.
April sales of the premium Explorer SUV rose 16 percent to 80 units, while the sporty Ford Fiesta – featuring the high-performance 1.0L EcoBoost engine – delivered sales of 81 units.
The new Mustang delivered April sales of 19 units, driving up year-to-date sale to 98 units. Equipped with either a V8 5.0L or EcoBoost 2.3L engine, the Mustang comes with world-class handling, more precise steering control and enhanced ride comfort.
Ford recently expanded its SUV lineup with the introduction of the EcoSport Black Edition and Everest Titanium 2.2L 4x2 with Premium Package, which are both available at Ford dealerships nationwide.
“We expect these new variants of the EcoSport and the Everest to give our overall sales another boost, and allow us to offer even more power of choice to Filipino customers,” said Mosley.
Previously offered only on the Titanium 3.2L 4x4 variant, the Everest Premium Package for the 2.2L 4x2 variant comes with additional safety, smart and convenience features such as Adaptive Cruise Control, Lane Keeping System, Lane Departure Warning, and Active Park Assist.
The limited EcoSport Black Edition is now equipped with contrasting black details complemented with stylized accessories for a bold, distinct look on the road. It also features Keyless Swing Gate, Push-Start Button, Rear Parking Sensors, and SYNC 2 among others for added convenience to the driver.