Monday, May 9, 2016

Ford Philippines Sales Jump 93 Percent Year-on-Year in April


Ford Philippines today reported an all-time record month with retail sales in April that soared 93 percent year-over-year to 3,152 units, led by strong demand for the Ranger pickup and all-new Everest, EcoSport, and Explorer SUVs.

The record April performance helped Ford’s remain one of the fastest growing automotive brands in the Philippines this year.

“Our full lineup of global Ford vehicles continues to be very well received by customers, helping our brand continue to gain momentum and even more appeal,” said Lance Mosley, managing director, Ford Philippines. “Whether it’s one of the 13 variants of the Ranger, or one of our segment-defining SUVs, we’re connecting with the diverse lifestyles and work requirements of Filipinos across the country.”

Ford’s record month was led by the all-new Everest which delivered retail sales of 1,308 units. The Everest has enjoyed immense popularity since being launched, and remains Ford’s best-selling nameplate in 2016 with year-to-date sales now totaling 4,838 units.

The EcoSport compact SUV continued its momentum in April with retail sales rising 25 percent year-over-year to a best-ever month of 837 units. EcoSport’s year-to-date sales total 2,667 units, continuing to lead its segment in the Philippines.

The segment defining Ranger pickup truck – offered in a range of 13 automatic- and manual-transmission variants – contributed to Ford’s record month sales rising 13 percent year-over-year to 786 units.

April sales of the premium Explorer SUV rose 16 percent to 80 units, while the sporty Ford Fiesta – featuring the high-performance 1.0L EcoBoost engine – delivered sales of 81 units.

The new Mustang delivered April sales of 19 units, driving up year-to-date sale to 98 units. Equipped with either a V8 5.0L or EcoBoost 2.3L engine, the Mustang comes with world-class handling, more precise steering control and enhanced ride comfort.

Ford recently expanded its SUV lineup with the introduction of the EcoSport Black Edition and Everest Titanium 2.2L 4x2 with Premium Package, which are both available at Ford dealerships nationwide.

“We expect these new variants of the EcoSport and the Everest to give our overall sales another boost, and allow us to offer even more power of choice to Filipino customers,” said Mosley.

Previously offered only on the Titanium 3.2L 4x4 variant, the Everest Premium Package for the 2.2L 4x2 variant comes with additional safety, smart and convenience features such as Adaptive Cruise Control, Lane Keeping System, Lane Departure Warning, and Active Park Assist.

The limited EcoSport Black Edition is now equipped with contrasting black details complemented with stylized accessories for a bold, distinct look on the road. It also features Keyless Swing Gate, Push-Start Button, Rear Parking Sensors, and SYNC 2 among others for added convenience to the driver.

16 comments:

  1. Are Ford vehicles now reliable like their Jap counterparts?

    ReplyDelete
    Replies
    1. Yes their VEHICLES are reliable, but their AFTER-SALES SERVICE is not! But who cares...... their Jap & Korean counterparts are not service oriented as well...... all they care about are the sales numbers!

      Delete
    2. This comment has been removed by the author.

      Delete
    3. well they are all in this business to earn money. but ford should remember if they dont take care of there customers after selling, they cannot have a repeat business with them.

      Delete
    4. Try Kia. You may kill someone of out frustration with their service.

      Delete
    5. in other countries like in europe canada and us, ford service is better. maybe the problem is with the local management.

      Delete
  2. My Lynx is very reliable but he is right about the after sales. 3k for a checkup on a trunk lock !

    ReplyDelete
    Replies
    1. I don't know about how most people are complaining to Ford's after sales wherein in my case here in Iloilo, I have no problem whatsoever in their dealership and aftersales.

      Delete
    2. Maybe it's different there or maybe you just got lucky, but what me and my dad do are buy stuff at auto stores. Anyway, I love my Ford and its even part of a car club. Enjoy your Ford!

      Delete
    3. @fritz, Ford Iloilo is not the entire Ford service in PH. The guy must be generalizing, and I agree on two things: Ford has bad parts supply and you are lucky!

      Delete
    4. @fritz, the guy must be generalizing... Ford Iloilo is not the entire Ford PH... I agree on two things: Ford PH parts/service is bad, and you are lucky (or maybe well connected?)

      Delete
    5. How can you say I am generalizing? When I specifically said Ford Iloilo because I got my car from them and had it serviced with them. Maybe you can enlighten me when you say Ford PH and back it up with some statics. FYI: Getting lucky is a term used by most losers

      Delete
    6. looks like he is telling you the first poster is generalizing not you. being in the services sector, i say all ford owners cannot go to iloilo service center to avail good service! ford should implement good service to all customers in all service centers! i have a friend who almost gave up his ford waiting for replacement parts for his 8y.o. car. he just didnt have the money to buy a new one and cant sell at fair market his ford because of the damaged parts. once he gets the replacement maybe he will sell his car.

      Delete
  3. How about the preventive maintenance charges from casa? I remember our ford escape 25 thousand pesos for 25 k mileage pms.

    ReplyDelete
    Replies
    1. What did they change ? Because that's the price I paid for a whole body repaint ?

      Delete
    2. wow 1k pesos per kilometer? what a killing! which ford casa is this? verify the checklist of what service they perform to your car. maybe they made a major parts replacement.

      Delete