Wednesday, June 29, 2016
Isuzu Thrills Off-Road Fans in Iloilo
Off-road driving fans and other residents of Iloilo City were treated to extreme four-wheel fun as Isuzu Philippines Corporation (IPC) staged from June 24 to 26 the Isuzu 4x4 Action Playground.
Set up at Donato Piston Avenue, San Rafael, Mandurriao, Iloilo City, the 4x4 Action Playground promoted the enjoyable outdoor activity of off-road driving through the use of two units each of the Isuzu mu-X 4x4 LS-A and Isuzu D-MAX 4x4 LS. Both Isuzu models were offered up for test drives so that 4x4 enthusiasts and other consumers in and around Iloilo City may be able to experience the excellent off-road performance of the two models.
“Iloilo City and its people have always drawn our attention in Isuzu Philippines because of the support they have consistently shown Isuzu vehicles. The significant role that Iloilo plays in the trade and business in the Visayas region is also something Isuzu is quite honored to be a part of. By bringing the Isuzu 4x4 Action Playground to Iloilo City, we hope to further foster our relationship with the province and its people in a manner that is both meaningful and fun,” IPC President Hajime Koso said during the event’s opening ceremony held on June 24.
To demonstrate the unmatched off-road capabilities of the mu-X 4x4 LS-A and D-MAX 4x4 LS, the 4x4 Action Playground featured various extreme obstacles that included the slipper slope, articulation ramp, 40-degree transverse-angle ramp, and the centerpiece – the 20-foot Thrill Hill. An additional attraction during the weekend event was IPC’s offering of an on-the-spot discount promo of 30 percent on Isuzu parts and accessories.
“The discount promo is IPC’s way of showing our tremendous appreciation to the people of Iloilo, including the many families of Overseas Filipino Workers who have always considered Isuzu vehicles as the best choice on which to invest their hard-earned remittances,” Koso said.
Announced at the show, the 2016 mu-X gets a new color: Obsidian Grey that joins the Cosmic Black, Silky Pearl White, Titanium Silver, and Outback Brown.