Wednesday, July 20, 2016

Isuzu First Half 2016 Sales Bolstered by Impressive Performance Across Line-Up


The extensive product range offered by Isuzu Philippines Corporation (IPC) has allowed the company to record a phenomenal growth rate during the first half of 2016.

IPC sales in the first six months of 2016 reached 13,258 units, a significant 30.4 percent increase from the 10,169 units sold during the first half of 2015. As reflected in the joint report of the Chamber of Automotive Manufacturers of the Philippines Inc. (CAMPI) and the Truck Manufacturers Association (TMA), IPC’s performance traces a steeper upward trajectory than the 27.4 percent rate, or 167,481 units sold, posted by the country’s automotive industry for the same period.

“The brisk movement experienced across Isuzu Philippines Corporation’s model lineup is a manifestation that the company offers consumers some of the most relevant products available locally. With many of Isuzu products geared toward business use, the growth is also an accurate indication of the market’s optimistic view regarding the economy,” IPC President Hajime Koso said.

The entire product range of IPC registered increases in the first half of the year, with deliveries of Isuzu heavy-duty Category V trucks logging the best result with an unparalleled 833.3 percent spike. The record is aided by the increases achieved by Isuzu’s Category IV buses (25 percent), light-duty Category III commercial trucks (18.8 percent), and Category IV trucks (16.6 percent). Combined, sales of IPC’s commercial trucks and buses totaled to 2,703 units, a 36.7 percent rise from the 1,977-unit tally for the same months last year.

Bolstering this is the performance of IPC’s light commercial vehicle lineup. During the same period, a total of 2,361 Crosswind units were sold, a 20.4 percent increase from a year ago. Deliveries of the D-Max pickup were not far behind at 1,897 units, which is a 34.3 percent jump.

Meanwhile, IPC’s best-selling vehicle continues to be the mu-X SUV, which for the first six months registered a 30.7 percent increase, or total sales of 6,297 units. The result places the mu-X as among the top models in its category, securing a 29 percent share in the segment. In June alone, the mu-X’s tally of 1,181 units has outpaced the result logged by its direct competitors.

The rest of IPC’s models performed equally well in June, with the company posting a 13 percent growth compared to the same month in 2015, or 2,439 vehicles sold in June this year versus 2,159 units sold in June last year. Supporting the mu-X’s tally for the month were those of the Crosswind at 434 units, the D-Max with 304 units, Category III trucks with 307 units, Category IV buses with three units, Category IV trucks with 140 units, and Category V trucks with 70 units.

In June, IPC also recorded its best monthly tally this year, besting its result in March by two units.

15 comments:

  1. This is a good job for isuzu specifically in the commercial truck segment.

    However, it cannot put up a good competition on the passenger vehicle category. Unlike commercial trucks, passengers and occupants need more subtle and refined product. To overcome this, isuzu's far sighted vision of buying Mazda is a briliant move. The merger between Broom broom & Izusok will be named "MASUZU". The 'zoom zoom broom broom' motto will still be retained because the small kids like it !

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  3. Crosswinds are still selling? That smokey, noisy dinosaur is expensive and a health risk.

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    1. Yes. It's still selling well. Daming bobo eh.

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    2. And 2017 and no airbag.. poor safety feature

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  4. Ginagawa tayong tambakan ng 3rd world standard, ang dmi pa din kasi ng ppauto sa crosswind.

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    1. That only we can afford...

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  5. Autoretard tell me who buys Mazda ? Kids or adults ? Well, obviously adults because they have the cash ! It's their choice to buy Mazda, not the kids !!

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    1. But why is their motto "zoom zoom broom broom"? Aren't them kids playing toy cars?

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    2. Mga isip bata lang yan bro. Mahilig sa mga "fun to drive" na sasakyan kahit masikip ang interior.

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    3. I hope Isuzu 3.0-liter MU-X variants should be upgraded to Euro 4 compliant. I think it still uses the old engine EURO 2 same as ISUZU DMAX 3.0

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    4. Like you've never played with toy cars before

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    5. DO think Mazda is luxury car? No.. id rather buy Camry if i want more luxurious. Pathetic!!!

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  6. Being anonymous has its perks. For one, I can be absolutely irresponsible with what I say and not be held liable for any legal challenges. LOL.

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    1. BUt they were catch by using your IP add.. lol

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