Tuesday, July 12, 2016
Mazda and Isuzu Announce Collaboration on Next-Gen Pickup Truck
Mazda and Ford have finally completed their divorce with the announcement that Mazda’s getting in bed with Isuzu to collaborate on their next-generation pickup truck.
The basic agreement has already been signed and sealed with Isuzu producing the next-generation pickup truck for Mazda. To be sold in global markets except North America, this collaboration will “allow Isuzu to enhance its product competitiveness and Mazda to strengthen its product line-up and maintain own-brand market coverage.”
Mazda and Isuzu have developed a collaborative relationship for more than a decade with Isuzu producing Mazda trucks for the Japanese market. This agreement simply reinforces the long-term relationship between the two brands.
Start of sales is yet to be determined.