Friday, August 5, 2016
Suzuki Philippines Posts 37 Percent Growth in Q1
Consistently strengthening its market presence, Suzuki Philippines Inc. (SPH) announces an impressive 37 percent first half sales growth compared to the same period last year. This increment is better than the performance of the industry for the first six months of 2016, which stands at 27.4 percent (based on CAMPI data). In 2015 SPH, the only integrated automobile and motorcycle company in the country, recorded a massive 52 percent year-on-year growth, which it hopes to surpass this year.
A marked increase in unit sales, successive inaugurations of new dealerships and a very enthusiastic market response to the most recently launched model, the Suzuki Ciaz, all contributed to drive the company’s growth in H1. From January to June 2016, SPH sold a total of 6,613 car units, up by 1,770 over last year’s H1 sales of 4,843.
The bestselling models namely the Suzuki Celerio, Ertiga, and Swift, continued to raise the numbers for the company. Aside from the record-breaking sales growth of Celerio, the Ertiga showed a 20 percent improvement over 2015 H1 sales to help boost SPH’s sales increase. Suzuki Ertiga is a popular choice for those who are looking for a spacious interior as it can accommodate seven people on a three-row layout with adjustable seat slides to customize the space on each row.
Meanwhile, the subcompact sporty hatchback Suzuki Swift made a 9 percent hike in the same period. Boasting superior handling and fuel economy, the Swift announced its 5 millionth unit sold worldwide in April this year, and contributed significantly to the first quarter sales tally of SPH.
The current performance of the latest member of the Suzuki family, the subcompact sedan all-new Ciaz also played a major role in SPH’s success this year. The launch of Ciaz in the Philippines was highly anticipated after its successful introduction in other Asian countries, and it has sustained the market’s interest with the numerous marketing activities.
SPH continues to share the Suzuki Way of Life not only with its innovative product lineups but also by making its cars and services more accessible to more patrons with additional stores and branches. For the first half of the year alone, SPH heralded the opening of its five new dealerships in key areas of the Philippines, particularly the Suzuki Auto South Cebu, Suzuki SM Seaside City Satellite Showroom, Suzuki Auto Quezon Avenue plus the two shops in Bulacan, the Suzuki Auto Pulilan and Suzuki Auto Malolos.
The opening of the new dealerships aims to bring the Suzuki brand closer to its market especially in locations that are seen as dynamic catalysts of economic growth.
With a vibrant forecast for the rest of the year, SPH looks forward to closing 2016 with a bang. The brand promises more launches before the year ends.