Motor Image is launching a new campaign for its Forester which stars a new and very unlikely endorser: Homer Simpson.
The tie-up between TV’s most famous family and the purveyor of the Boxer engine and all-wheel drive was first announced at the 2016 Forester launch at the Bangkok International Motor Show by no less than Tan Chong International Executive Director Glenn Tan:
Half a year later, the ad has finally started appearing across markets handled by Motor Image.
In it, the donut-loving patriarch of The Simpsons drives a Quartz Blue Pearl Forester. Wanting to find an organic meal for baby Maggie, Homer brings the Forester (literally) down and up a ravine and straight into a vegetable farm. He also happens to acquire a cow which he then proceeds to milk.
It all sounds odd and surreal, so it’s best to actually see the video yourself.