Thursday, November 17, 2016
How Will Lexus Look Like 700 Years into the Future?
Today, Lexus announced the formation of a creative partnership with film studio EuropaCorp. One of the early highlights of this collaboration will be the highly anticipated 2017 science fiction film, Valerian and the City of a Thousand Planets, starring Cara Delevingne and Dane DeHaan. Lexus collaborated with the Valerian creative team, as they imagined and brought to life the vision for the SKYJET, a single-seat pursuit craft featured in the film.
The Valerian team created the SKYJET with the ambition of featuring a vehicle grounded in reality but befitting of the Valerian world, set 700 years in the future. The creative team met with Lexus’ Chief Engineer, Takeaki Kato and the Lexus design team, to discuss incorporating believable, imaginative technologies and contemporary design cues into the final iteration of the SKYJET.
The SKYJET design also incorporates an adapted interpretation of Lexus’ signature “spindle” grille, and a similar headlight design to that of the hotly anticipated 2018 Lexus LC coupe, defined by an athletic and aerodynamic shape.
Valerian and the City of a Thousand Planets features an all-star cast including Clive Owen, Ethan Hawke, Rihanna, and Kris Wu. The project marks Luc Besson’s most ambitious film to date and the largest-budget European motion picture ever produced. The feature film is an adaptation of the French comic series ‘Valérian,’ written by Pierre Christin and illustrated by Jean-Claude Mézières. The film is produced by Virginie Besson-Silla.
Commenting on the partnership, director Luc Besson said, “For this partnership we were looking for a brand that’s pioneering in innovation and technology, who is focused on the future more than the past.”
The brand is set to provide unique fan experiences over the next nine months, designed to bring enthusiasts from around the world closer to the action leading up to the film’s release in July 2017.