Sunday, January 15, 2017
Shell Renews BMW Philippines Partnership as Official Fuel and Lubricants Supplier
Pilipinas Shell solidifies its position as the official fuels partner and aftermarket lubricant supplier of BMW as it renews its collaboration with Asian Carmakers Corporation (ACC), the official importer and service provider of the premium automotive brand. Strengthening the alliance built in 2014, Shell continues its part in powering an improved driving experience for Filipino BMW drivers through its Shell-manufactured BMW engine oils.
Last November, Pilipinas Shell signed a memorandum of agreement with ACC, broadening their alliance through new promotional initiatives which will strengthen both Shell and BMW’s presence in the Philippine market. Shell will continue to supply genuine engine oils for BMW cars and motorcycles, through the launch of the BMW Genuine Oils specially formulated for the Twin Power Turbo and Advantec engines, while maintaining its Shell V-Power Nitro+ Gasoline and Diesel as the official fuels partner of BMW.
“BMW has always been one of the most prominent names in the automotive industry, giving motorists premium and exciting rides all over the world. We at Shell are honored to be working hand in hand with them in powering their vehicles and giving customers quality products and services. We look forward to sharing with Filipinos more of what Shell and BMW can offer when we work as one team,” shared Anthony Lawrence Yam, Pilipinas Shell Vice President for Retail.
The strengthened team up is kicking off this partnership through Shell’s ongoing raffle promo which gives customers a chance to win one of six BMW vehicles as premium prizes. Through Pilipinas Shell’s new marketing initiatives and developments with BMW, they continue to be every Filipino motorist’s partner on the road.
By providing quality fuel products and services to motorists around the world, Shell gained its foothold as a global leader in power and energy that pioneers next generation technology in developing new energy sources for a reliable energy mix, producing smarter products and promoting its smarter use, building smarter infrastructure and providing energy efficient engineering solutions that ultimately promote clean & efficient transport, sustainable mobility, energy efficiency and a new energy future to address the energy challenge.