Tuesday, March 14, 2017

All-New Mazda CX-5 Production Goes into Overdrive as Manila Launch Nears


Mazda is proving just how flexible its manufacturing processes can be. In order to respond quickly and flexibly to the growing demand for its second-generation CX-5, the company just announced that they’ll be producing it at the Hofu Plant in Yamaguchi prefecture. This is in addition to the Hiroshima Plant where it’s currently being produced.

Mazda’s flexible production system will help them meet their global sales goal of 1.65 million units as laid out in the company’s “Structural Reform Stage 2 medium-term business plan” which runs from 2017 to 2019. The CX-5 is the second crossover to be produced at both plants with the CX-3 being the first to be produced at both Hofu and Hiroshima since December last year.

“As with the CX-3, starting production of the CX-5 at Hofu Plant as well is part of our plan to build a production framework that gives us more flexibility between plants and between models,” said Masatoshi Maruyama, Managing Executive Officer in charge of Global Production. “We will do everything we can to get customers the crossover vehicles they want as quickly as possible.”

Launched in Japan last February, the all-new CX-5 is already proving to be popular. It’s reached a one-month sales record of 16,639—about 7 times its monthly target.

The flexible manufacturing process of Mazda could mean less waiting time for Philippine customers as the all-new CX-5 is slated to make its market debut at the Manila International Auto Show at the end of this month.

8 comments:

  1. Reason why Mazda's sales can't seem to take off (for now) here in PHI:
    1. Expensive deep cycle battery for istop equipped models
    2. Expensive maintenance after the Yojin 3 program
    3. Hard to find parts (even in Banawe)
    4. Tight interior space compared to its competitors
    5. Low resale value.

    ReplyDelete
    Replies
    1. The roads are littered with Mazdas. Get out of your house more and less time on your keyboard.

      Delete
    2. Mazda fan boy got butthurt. Im already lucky enough if i chance upon atleast 1 mazda vehicle in a day. Sit back and relax, you'll spend a lot of more years defending your fanboyism to Mazda. People still won't flock to Mazda until they resolve those issues.

      And oh i forgot, did Mazda rectified their defective suspension system that falters as early as 1 year of use? LOL!

      Delete
    3. No, Mazda fan boy just goes out more and sees reality. Seriously go out and get some sun through your skin. Then clean your keyboard after. K?

      Delete
  2. hi! anyone here who has an idea when this will be available in PH? :)
    thanks!

    ReplyDelete
    Replies
    1. MIAS launch. That's end of this month.

      Delete
  3. This comment has been removed by the author.

    ReplyDelete
  4. Awww too bad your post got deleted. Maybe getting paid to be a troll is not really a lucrative job for you?

    Why don't you just tell us whose product you want to promote?

    ReplyDelete

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