Tuesday, April 25, 2017

Ford Mustang is Once Again Planet Earth's Best-Selling Sports Car


The iconic Ford Mustang has just conquered the world. After being the best-selling sports car in the US over the last 50 years, the original pony car is once again the best-selling sports car on Planet Earth for the second year in a row.

According to Ford’s analysis of IHS Markit new vehicle registration data, the Mustang sold more than 150,000 units last year after expanding it to global markets. Overall global sales rose 6 percent over 2015 fueled largely by international markets where sales grew 101 percent. Today, 3 out of every 10 Mustangs (or around 45,000 units) are sold outside the United States.

The Mustang’s ascension to best-selling sports car in the world in 2016 was driven largely by continued global rollout that saw big sales gains in Germany and China, as well as the car’s introduction to smaller nations such as New Caledonia, Gibraltar, and Bonaire. Since launching in China in 2015, Mustang has become the best-selling sports car in the world’s biggest auto market. Sales in 2016 were up 74 percent over 2015, according to IHS Markit new vehicle registrations.

Even in the Philippines, the iconic Mustang continues to be a strong seller for Ford Philippines. It continues to drive its North American CBU sales according to about 30 units per month. In fact, in 2016 it sold 319 units rising some 52 percent.

“The legacy of Mustang continues to grow, and in places it never reached before,” said Mark Schaller, Ford Mustang marketing manager. “We continue to make it available in new markets, and drivers in those markets continue to respond with resounding approval.”

For decades many global Mustang enthusiasts went to great lengths to get their hands on Ford’s fast, fun and affordable sports car. Recognizing this passion, Ford decided that in 2015 it would take its iconic Mustang to markets across the world.

Ford’s data shows more than 395,000 sixth-generation Mustangs have been produced at Flat Rock Assembly Plant since 2015 and of that, 98,000 have been shipped to customers outside of the United States. From 2015 to 2016, Ford doubled the percentage of exports to 17.5 percent and the company expects export growth to continue, reaching 30 percent for the 2017 Mustang.

Today, it’s now available in 140 countries across all continents other than Antarctica. This year, availability of the 2018 Mustang will expand to six new countries, including Brazil, the Palau Islands, and the Ivory Coast, with three additional markets announced later.

For 2018, the Mustang is expected to see a host of changes highlighted by a new front and rear design, more advanced technologies including a 12-inch all-digital instrument panel, and the availability of improved performance from the all-new 10-speed automatic transmission, MagneRide damping system, and new active valve performance exhaust system.

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