Monday, August 7, 2017

Mazda Philippines Sets Record First-Half Sales in 2017


Bermaz Auto Philippines (BAP), the official distributor of Mazda vehicles and parts in the country, today reported another record-setting feat, this time for the month of July, as it carries on with a strong year-on-year upward trend in total sales performance for the first seven months of 2017.

July’s sales figure of 418 units was the 6th month beginning January this year that Mazda Philippines has broken its own monthly sales record since 2013 when BAP took over the distributorship of the brand.  BAP has also exceeded its quarter-over-quarter sales performance this year. Year to date, July sales of 2,521 units is 14.5 percent better over the same period last year, and is the best sales period year-over-year for the company.

“We are encouraged by the market’s continuous strong demand for Mazda vehicles this 2017, as in the past years since Bermaz took over the distribution,” shared Steven Tan, president and CEO of BAP. “Our total sales performance since January 2017 is the best it has ever been since BAP began its operations.  We are looking forward to a continuous push for the second half of the year as we aim to again exceed our targets. Our latest Kodo: Soul of Motion-inspired and Skyactiv Technology-equipped models launched only recently have been instrumental in reinvigorating the Mazda badge and establishing our position as the premium Japanese brand.”

Since their public reveal at the Manila International Auto Show last April, both CX-5 and CX-9 premium crossovers have attracted much attention and reservations. Boosted by strong demand, the incoming shipment of CX-5s will increase starting this August, reaching a total of more than 800 units by the month of November. Moreover, Mazda Corporation Japan has increased  this  year’s Philippine allocation  of  the  new  CX-9  to  more  than  300 units, also to be delivered by the same month. This ensures ample supply to meet the high demand for the premium Skyactiv 2.5-Liter Turbocharged 7-seater crossover.

Mazda Philippines also unveiled the much-anticipated MX-5 RF two-seat, retractable fastback sports car last April 2017. Since January of this year up to July, the company has shipped 113 MX-5 sports cars, 85 of which are the RF Retractable Fastback variant.

The top-selling Mazda2 sub-compact sedan and hatchback line was also updated with G-Vectoring Control and 2017 design specifications only this June.  All Mazda dealerships continue to run the ZoomFest promotion for select models up to August 31, 2017 offering noteworthy discounts and deals for select models in cooperation with EastWest Bank.

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