Wednesday, September 20, 2017

Michelin Philippines Launches LTX Force: the Truly Versatile SUV Tire


Michelin introduces its all-new tire for SUVs and light-duty trucks that combines exceptional on- and off-road performance. The new Michelin LTX Force combines the best of Michelin’s on- and off-road technologies to make it a truly versatile tire for all types of terrain.

“On a global scale, the SUV tire segment is growing larger in strategic importance. Over the past two years, it has outgrown the passenger car tire segment, and will continue to do so for the next five years. Our target drivers are people whose lifestyle, location, or profession demand driving on and off-road, and need the best experience on both type of terrain. So the launch of Michelin LTX Force reinforces our commitment not only to fulfill the needs and expectations of our customers with multiple exceptional performances, but also to respond to ever-changing market conditions in order to remain at the forefront of the industry,” said Michael Nunag, Chief Representative, Michelin Philippines.


Suitable for asphalt highways, concrete roads, to unpaved, gravel, sand, and wet mud paths—the Michelin LTX Force features several of the French tire maker’s key technologies. Its on-road capabilities is boosted by CompacTread Technology whereby the reinforcement between tread blocks increase the contact area with the ground for better braking and safety; BevelTread Technology, whereby a rounded sloping edge cuts the peaks of noise power at the frequency which is sensitive to human ears, thus providing a peaceful ride; and CushionGuard Technology, which absorbs road imperfections for a more comfortable Its off-road toughness is enabled by Extended Sidewall Biting Edge, which improves the sidewall’s cut-chip resistance; plus Deep and Open Shoulder Design for off-road traction.

Meanwhile, the LTX Force’s off-road technologies are derived from Michelin’s World Rally Championship (WRC) experience, yet another example of Michelin’s “from track to road” philosophy.

Independent tests conclude that the Michelin LTX Force brakes up to 2 meters shorter and delivers up to 35 percent better fuel economy when compared to its competitors in the dual-purpose tire category.

The new Michelin LTX Force will be available soon at all Michelin Authorized Dealers nationwide in the following sizes:

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