Pilipinas Taj Autogroup, the exclusive distributor of Tata vehicles in the country recently launched not one, not two, but seven heavy-duty eco-diesel vehicles. These new additions to the Tata line-up come in many forms from diesel-fed passenger cars to pick-ups to mini trucks.

Photos by Ulysses Ang

Dismissing the Tata Xenon based on looks alone is like giving Kate Upton the cold shoulder just because she’s fat. Filipinos are certainly drawn to cars first and foremost for how it looks. We love the angles and the curves. But let me tell you this: pass on the Xenon at your own peril. Beneath the oddball looks sit one of the most class-competitive pick-up drivetrain and chassis you can find. Yes, Philippines—the Xenon’s worth a look if you give it a shot.

Stylish, efficient and reliable, the Xenon is a perfect blend of looks and performance. It lends a commanding presence on the road with its aggressive frontal styling, flared wheel arches, and alloy wheels. Available in both 4x2 and 4x4 drive options, the Xenon will come with two trim options- Premium and Economy.