Saturday, May 2, 2020

Lamborghini to Re-Start Production on May 4, Launch New Car on May 7


After weeks of establishing safety protocols, Automobili Lamborghini is set to resume producing super sports cars and SUVs at its Sant’Agata Bolognese, Italy factory on May 4. Immediately following the restart is an online introduction of a new model.

“We continue to nurture the dreams of our fans and customers, and on May 7, through a virtual launch, we will present a new car in order to complete our model range,” said Automobili Lamborghini Chairman and CEO Stefano Domenicali.

The resumption of Lamborghini’s auto manufacturing operations comes as a result of the Italian government easing lockdown restrictions in the country.

Lamborghini on March 13 suspended manufacturing and other company activities as Italy implemented measures to contain COVID-19. During the weeks it was not producing cars, Lamborghini repurposed some of its departments to make medical protection masks and visors for St. Orsola Hospital in Bologna, and established a partnership with SIARE Engineering International Group for co-engineering and manufacturing breathing simulators.

The preparation for the company’s May 4 reopening involved discussions between Lamborghini officials and trade unions as they formulate measures governing the procedures for returning to work and the equipment to be used in order to ensure the maximum safety of Lamborghini’s workforce. Established safety protocols begin with a comprehensive educational campaign.

“We are ready to restart with great energy, but also with strict protocols for safeguarding what is most precious to us—the safety of our people. This priority is why we were the first Italian automotive company to close, and it continues to be our guiding principle for a well-reasoned and safe recovery because we still have not won the battle against COVID-19,” Domenicali said.

He noted Lamborghini will constantly monitor the pandemic’s situation in the country and will adjust its protocols according to guidelines which the Italian government and that of the Emilia-Romagna region may set.

“We closed the first quarter of 2020 despite the situation with very positive results. From these results we want to secure our swift return to a leadership position, delivering our vehicles once again as soon as our dealers around the world reopen for business,” Domenicali said.

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