With a doubt, the launch of the Wigo in 2014 was a double-edged sword for Toyota in the Philippines. On one hand, if they get it right, it sees them expand to a new market dominated by Korean, Indian, and even Chinese car brands. On the other hand, get it wrong and you can bet these first-time car buyers will swear off owning a Toyota for the rest of their lives. Thankfully for Toyota (and tough luck for everyone else), it was a huge success. It moved more than 40,000 units and paved the way to first-time Toyota ownership for a lot of happy campers. And even before its rivals could respond, here comes a new one.
