The Honda Accord and Honda City received four distinguished safety-related awards at the ASEAN NCAP (ASEAN New Car Assessment Program) Grand Prix Awards 2020. The Honda Accord won three (3) awards from the “Best Safety Performance,” while the Honda City received the “ASEAN NCAP Excellent Award - Consistent 5 Star”. This achievement emphasizes Honda’s strong commitment to safety and its vision to realize a collision-free mobile society.

Honda has finally taken the wraps off the 2013 Honda Accord which they call as "the most sculpted Accord ever".

Whatever you think of it, it's clear that like the Civic and CR-V before it, it's certainly a very conservative step forward in terms of design. In fact, with intense competition from the likes of the Toyota Camry and even the Subaru Legacy, does the all-new Accord have what it takes to fight?

More details on the 2013 Accord will come out when it makes its North American market debut in the fall. Of course, we'll provide more details as they arrive.

UPDATE 1: It's been revealed that the 2013 Honda Accord will feature a new family of fuel-efficient engines ("Earth Dreams" engines) in both V6 and 4-cylinder configurations. The latter will feature direct-injection technology. Plus, the Accord will have a CVT transmission.

UPDATE 2: The Accord's official North American launch date is slated for August 20 US time. We'll probably get more information about Honda's next-generation executive sedan soon thereafter.

Continue on for the entire press release:

Photos by Ulysses Ang

I always have a soft spot for the Honda Accord; having personally owned one straight out of college. It was my steed during my first job as a marketing professional and my ride to dinner dates with the then girlfriend (now wife). Everything equal, I’d pick the Accord as my executive sedan of choice—it was always that tad more sophisticated, sportier, and stylish. Of course, that was before everyone got into the act. Now there’s literally a sea of choices with everyone now offering their own take on the executive sedan genre. And although this market segment is more niche than mainstream, it’s so competitive that carmakers introduce cutting edge style and technology that’ll one day trickle down to the rest of their line-up. Given the sheer importance of the executive sedan, where does the all-new Honda Accord sit?

Photos by Ulysses Ang

A long time ago, in a lifetime far, far away, Philippine executives only had a handful of choices when it comes to buying a full-fledged luxury (mid-sized) sedan. Before the Toyota Camry, Mazda6, and Subaru Legacy, there was the Toyota Corona and the Mitsubishi Galant. Soon, the Honda Accord joined the fray and it quickly became a recognizable nameplate. And then, the Toyota Camry happened and that pretty much killed the Galant and swept everyone away including Honda’s once popular flagship sedan. Soon though, the Accord clawed its way back into contention by introducing more luxury-focused models with new features that gave a feeling of comfort, class, and plushness. As the launch of the ninth-generation Accord looms near (Honda Cars Philippines refuses to give a launch window), it’s time to look back at the current model and how it stacks up against the competition some five years since its launch in 2008.

We know what’s circulating in your minds: here’s another crazy match up between a BMW and a Honda—an uneven match-up, much like letting Mike Tyson go against Yukozuna.  On paper, there’s actually nothing the same with the Honda Accord and the BMW 523i: the German is rear-wheel drive, powered by an inline-6 and costs three million bucks.  On the other hand, the Accord is the typical exec-sedan of choice offering front-wheel drive, powered by an inline-4 and priced at half of the Bimmer’s list price.

On any other day, it’s like comparing apples to oranges, or more appropriately in this case, comparing a bottle of Gold Eagle to Stella Artois. They’re both brewed from the same combination of cereal, barley and wheat but the end result couldn’t be further apart. Yet, you cannot deny that the fundamental ingredients are the same. The same could be said about driving two cars from the same manufacturer, in this case, Honda. At first glance, the sub-P800,000 hatchback Jazz and the sub-P2-million Accord may seem worlds apart, but they do have the very same basic ingredient: superb engineering. And that’s the basis of this back-to-back drive.

Executive sedans were once considered the de facto upgrade for those looking at something more luxurious and sophisticated than a compact car. However, with the proliferation of other choices out there, not to mention the increased specs of the compact cars they’re meant to upgrade from, the executive sedan segment is dying. Today, opting for one of these Japanese mid-sized sedans likely means you’re looking for something chauffeur-driven or something cushy after a long day’s work in the board room.

Be that as it may, there are two executive sedans that don’t fit this norm. Though they’re pretty good sampled as a passenger, they’re best savored from the driver’s seat. These are the 2016 Honda Accord and the Mazda6. The Accord has long been the standard when it comes to sporty mid-sized sedans. Throughout the years, it has always produced a sportier flavor, but still managing to balance fun and comfort. But there’s a new challenger out there, hungry for its throne. Known as the Mazda6, it’s now imbued with style, power, and poise. The question is: can it finally beat the Accord in a head-to-head brawl? Well, it’s time to fire the driver and find out.




Exterior

In their current guise, neither the Honda Accord nor the Mazda6 could be considered as new. Both have been around for a while, with the KODO-fied Mazda being the first to appear in showroom floors in 2013 while the Honda arriving about a year later. Of course, it’s a given that both of these cars have seen substantial tweaks to modernize its styling.

First up is the Mazda6—a car that Mazda designers believe they have struck gold with. Apparently, the design is working (and aging) well that updates were brought in just to unify its look with the rest of the Mazda line-up. Some are arguing though that the designs coming out of Hiroshima are starting to look the same, and rightfully so; but there’s no arguing that it still looks great. It’s especially true with the Mazda6 which happens to look athletic and graceful. In fact, the subtle elements such as the headlights, bumpers, and grille have managed to make it look wider than the Accord—a feat considering it’s actually 10 millimeters narrower than the Honda.

Honda has pretty much done the same thing with the Accord, though this time, it’s not for trying to create a unified look across the product range. Sure, there are elements like the Solid Wing face, but the tweaks have been done to actually clean up the aesthetic mess that the Accord once was. And boy, did Honda get it right this time. The cleaned up look makes the Accord look more regal and believable as an executive sedan than a body racer trying to grow up. That said, there’s still something off with the way it looks. There are lots of needless gashes and lines sprinkled around. It also looks top-heavy, emphasized further by its smallish 17-inch alloy wheels.

Winner: Mazda6





Interior

As captains of industry serving as its primary market, both of these cars have refined interiors that easily justify their price tags. Yet, they’ve also been re-worked, answering to criticisms that they’re offering an experience that too close to that of their small compact sedan siblings.

This year, Honda has swapped certain interior trims to make the Accord look and feel more modern. The faux wood accents have now been minimized; now only found as an insert on the steering wheel and dashboard. Piano black inserts with metallic flakes have taken its place elsewhere from the switch bezels, center console, and even the area surrounding the gear lever. It’s not as scratch-prone as the one found in the Mazda6, and that’s already a plus. The paneling aside, the biggest change here is the new infotainment system. It still uses a dual screen set-up but this new Android-based system is light years better than the old set-up. There’s still some lag to the response, but overall it’s not too bad. And speaking about the dual screen, the larger 8-inch screen is better utilized now and acts as a display for the Lane Watch blind spot, and rear parking camera. Things like navigation are displayed in the slightly smaller 7-inch touchscreen.

Next to the re-worked Accord, the Mazda6’s interior is less fussy and more driver-friendly. It actually feels more upgraded compared to when it first appeared in the market three years ago. Though both of these cars have their share of hard plastics, the Mazda at least has had all its touch points improved. Anything that could be touched or controlled now has soft-touch plastics on them and being matte, they never cause unwanted glare. The new interior palette: black and brown leather with small slithers of aluminum isn’t to everyone’s liking—some found it too muted and dreary—but there’s no doubt it imparts a more Teutonic than Japanese feel. The Mazda Connect with its rotary controller is also far easier to master than the Honda’s system and the response is way snappier. Perhaps the only thing Mazda needs to work on is a new instrument cluster. Though they’re legible, it doesn’t look too differentiated from a more pedestrian Mazda3.

Winner: TIE





Space and Practicality

For potential buyers, this is probably the first and only thing they’ll look at. After all, executive sedans should be as comfortable in the back seat as it is from the driver’s, right?

This is where the Accord makes big gains over the Mazda6. Remember that top-heavy design? Well, the squared-off roofline, upright pillars, and lack of a standard sunroof create better ingress/egress and headroom. Aside from having more room for headwear and funky hairdos, there’s also more available shoulder room—something very evident between the driver and front passenger. However, the high set dashboard and low set seats do compromise the driving position a bit. Despite the wide array of adjustments plus more usable legroom upfront, it rarely feels comfortable next to Mazda’s get in and go set-up. Towards the back, the Accord shines not only because it’s got cushier seats, but because you can actually fit three adults there with enough room to spare for another kid. And for those who find themselves regularly playing golf, the Honda does have a wider, deeper, and longer cargo space. It’s only limited by the single-piece folding rear seat. In this day and age, a 60/40 split-fold mechanism should be standard.

Meanwhile, there’s no question where Mazda put the center of attention in the Mazda6. Compared to the cavernous space offered by the Accord, the Mazda6 feels “just right”—a surprise given it’s dimensionally not far off from the Honda (the Mazda even has a longer wheelbase). It doesn’t feel spectacularly spacious, but it’s not cramped either. The front allows just enough space to stretch legs or spread them apart, but get too comfortable and the padded knee bolsters will get in the way. The other parts of the driving environment from the controls, the seats, the exterior visibility—they’ve been carefully calibrated towards becoming a sharp driving tool. With that, the rear seats are certainly a downer in the Mazda. Not only does the sweeping roofline cause banged heads upon entry or exit, but the seat support isn’t that good and the space isn’t as generous. In addition, the trunk space is limited. Though a split-folding mechanism does supplement it somewhat, the Mazda6 will find it hard to swallow a week’s worth of groceries or luggage for four adults.

Winner: Honda Accord





Performance and Fuel Economy

This is easily the meat of the matter: how does it perform? How does it handle? Which is more fuel efficient? Well, the answer isn’t as straightforward as you think ever since Mazda made the gutsy move to offer the Mazda6 sedan solely with a diesel engine. That’s right, with the 2.5-liter Skyactiv-G moving exclusively to the Sports Wagon variant, this becomes an interesting case of Honda versus Mazda, diesel versus gasoline.

And like any gladiator match, there could only be one winner. In this case, it’s clearly the Mazda6. Some may decry that this match-up is a bit unfair, but consider the numbers: both have four cylinders, both have similar displacements, and both even offer 175 horsepower on tap. The big advantage of the Mazda is that it’s a diesel and as such, it has a Civic’s worth of more torque than the Accord. Lightning quick reactions in stoplight situations, locomotive-like acceleration, and power on demand are a given. But the Mazda6 is more than just a Soul Red-colored Road Runner. It’s also mighty quiet and smooth. It’s mighty efficient too—doing 10.20 km/L in the city (average speed 12 km/h) up to 25.11 km/L on the highway (average speed 86 km/h). Apart from its straight line performance, the Mazda6 also betters the Accord in the way it conducts itself through corners. It eats transition movements for breakfast, only occasionally spitting out hints of understeer. It also feels much more confident under heavy braking. On the flipside, the ride is far less cushy. It’s controlled, but firm. Jolts are largely absorbed, but tire noise is abundant at higher speed. Plus, there’s an obnoxious knocking sound from the front suspension—something that’s become commonplace with the Mazda6.

When not being pushed or carved through traffic, the Accord pretty much matches the Mazda6 in all but perhaps the less than stellar visibility. But roads aren’t made solely of EDSA and as soon as traffic clears up, the Honda begins to show its limits. Though it’s noticeably quieter, smoother, and plusher than the Mazda6, the overall feel is that of isolation. It’s numb all the way from the steering to the chassis; the pedals to the engine; the driver to the car. Don’t get it wrong, it is capable, but the car doesn’t simply communicate well to the driver. Nonetheless, the engine lets out a positive, but muted sound while the accompanying power and acceleration is brisk, especially from mid-throttle onward. The five-speed automatic, though a cog down the Mazda6 is well-suited to the engine. The steering itself is progressive and natural while the brakes still bite well. However, there’s simply no emotion attached to the entire experience. It has, for all intents and purposes, become the appliance of sporty sedans. And once you’re compared to a refrigerator, it’s not exactly a compliment. Further rubbing salt in its wounds, the Earth Dreams engine under the Accord’s hood has really affected fuel mileage which rests at a dismal 5.71 km/L (average speed 11 km/h) going up to 9.48 km/L as the speeds go up (average speed 16 km/h) topping out at 14.37 km/h on the highway (average speed 67 km/h).

Winner: Mazda6





Value for Money

With compact sedans and crossovers now offering increasingly competitive specs, there’s pressure to actually kit-up the executive sedans even more. Both these vehicles offer a substantial upgrade in terms of comfort and convenience technologies, some of which weren’t available in this price range before. That said, around P 200,000 separates the Mazda6 and the Accord with the Honda still coming out as the more affordable of the two. The question is: can Mazda justify its price difference?

When the Accord first came out in 2014, Honda played it conservatively, offering about 90 percent of equipment at 10 percent less cost than the competition. Today though, Honda has rectified this and has begun offering much more equipment at roughly the same price point. Apart from the de rigueur features such as powered leather seats, a fancy infotainment system, GPS navigation, and so forth, the new Accord does add things like cruise control and front proximity sensors to supplement the rear ones. A multi-angle parking camera is also standard on the 4-cylinder variant as well. Even the much vaulted, but equally unnecessary Lane Watch blind spot camera has been added too. It also receives a full complement of LED lighting front and back. What’re missing would be larger alloy wheels and perhaps, rain-sensing wipers. Apart from those, the Accord is looking to be a more complete package.

As good as the Accord is, its biggest problem is the Mazda6. With Mazda opting for a more simplified line-up, the Mazda6 has been kitted to the roof in terms of features; features that easily justifies its higher price tag. Adaptive LED headlights? Check. Gunmetal 19-inch alloy wheels? Check. Sunroof? Check. Powered driver’s seat with memory? Check. An 11-speaker Bose sound system? Check. Heads-up display? Check. Lane Keeping Assist? Check. Lane Departure Warning? Check. Game set and match.

Winner: Mazda6





For the executive who still longs to drive himself, it’s clear that there’s only one real choice. This matchup between the Honda Accord and Mazda6 has produced a new executive sedan king. And in this case, the Mazda6 rules the roost. Although the Accord still manages to strike a good balance between sportiness and comfort, it’s starting to veer too much already to becoming more of a chauffeur-driven car as opposed to an owner-driven one. It’s plush and luxurious, spacious and comfortable, but it’s also largely numb. In the end, it simply cannot match the fun-to-drive qualities of the Mazda6. The Mazda does trade a bit in terms of space and riding comfort for a better driving experience, but in the end, you know which one you’ll be willing drive on a long trip.

Winner: Mazda6

Honda Cars Philippines officially launched the 2014 Accord, the latest car to wear a storied nameplate known for sophistication, efficiency, and driving joy in the executive sedan segment. Completely new from the ground up, the all-new Accord provides a host of powertrain, engineering, electronic and safety firsts combined with Honda’s trademark smart design and sporty handling.

By most accounts, the Accord is starting its slow descent towards automotive purgatory. Flanked by competition such as the Camry and the Mazda6, Honda’s once celebrated executive sedan is now outperformed, outvalued, and as a result, outsold by the competition (and this isn’t taking into consideration the proliferation of mid-sized SUVs, too). However, instead of taking its fate lying down (hello, Altima and Legacy), Honda has come up with this: the tenth-generation Accord. The question now is: is it a siren song that lures buyers back, or is it a memorial for a dead car rolling?

UPDATE: Included are key specifications for the North American market (7/15).

Honda shows off a dynamic new direction for their best-selling executive sedan. With the US market introduction of the all-new, 10th generation Accord, Honda is going for a more stylish, sporty, and premium sedan powered by all-new engines and packed with a host of new technology features.

Honda Cars Philippines is upping its game in the executive sedan segment by launching the all-new, 10th generation Accord. The 2020 Accord is the embodiment of everything that Honda stands for with its bolder styling, cutting-edge driver assistive features, and turbocharged power.

Built atop an all-new platform, the Accord is now lower and wider than its predecessor. Utilizing laser welding to join the roof and side panels, it boasts of increased rigidity while also removing the need for a garnish over the rain channels. The planted and sporty silhouette creates a more dramatic and aggressive presence. The upright chrome wing grille are sandwiched by headlights will full LED technology and LED fog lights. At the back, are C-shaped LED taillights contributing to a distinctive look, especially at night. At its four corners are 18-inch noise-reducing alloy wheels.



For 2020, the Accord is available with a single powertrain option: the 1.5-liter i-VTEC Turbo putting out 190 horsepower at 5,500 rpm and 243 Nm of torque from 1,500 to 5,500 rpm. The outputs are at par with the outgoing normally-aspirated 2.4-liter motor, but should provide for improved fuel efficiency and lower emissions. This engine is mated to a CVT transmission with the usual Honda Eco Assist System. Unlike other applications though, the Accord also has a Sport mode which sharpens the throttle and steering response as well. Paddle shifters are also standard.



The all-new 2020 Accord is now available at all authorized Honda dealerships with a choice of three colors: Platinum White Pearl, Crystal Black, and Modern Steel Metallic. The price is at P 2,288,000.




2020 Honda Accord EL Turbo CVT Honda Sensing Specifications

Dimensions and Weight

• Length: 4,901 mm
• Width: 1,862 mm
• Height: 1,450 mm
• Wheelbase: 2,830 mm
• Ground Clearance: 130 mm
• Curb Weight: 1,476 kg.
• Turning Radius: 5.7 m
• Trunk Capacity: 573 liters