Hyundai Asia Resources, Inc. (HARI), through its corporate social responsibility arm, HARI Foundation, Inc. (HFI), has teamed up with UP-PGH and the UP-PGH Cancer Institute on a pioneering initiative for women empowerment through proactive healthcare, entitled the “Alagang Breastfriend” project.

Realizing the contribution of women in Philippine society, the partnership aims to deliver care to women, particularly in the underserved sectors of society. Using a special Hyundai H350, the UP-PGH and UP-PGH Cancer Institute will provide women a greater chance of preventing the incidence of breast cancer through early detection and diagnosis.

The H350 has been transformed into a state-of-the-art breast cancer mobile diagnostic clinic that will soon be at the service of the UP-PGH medical missions, so that they may reach out to inform, empower, and care for more and more women across the country.

The ceremonial vehicle turnover and deed of donation signing between HFI, UP-PGH, and UP-PGH Cancer Institute aptly took place on Breast Cancer Awareness month, an annual worldwide campaign to increase awareness about the disease.

The new partners in women health were one in expressing hope and optimism that, with the Alagang Breastfriend project, the fight against breast cancer will step up and evolve into a comprehensive movement to empower Filipinas to take charge of their health and continue to be a driving force in bettering the society at large.