October 16, 2022

Kids Try Out A Safer, Accident-Free Future With Honda SENSING


Students barely old enough to drive got a whiff of a safer future on the road when they sampled what Honda Sensing could do.

22 members of AIESEC in the Philippines from 7 colleges and universities went all the way to Honda Cars Philippines, Inc. (HCPI)’s main office in Santa Rosa City, Laguna to have an experiential drive to witness how advanced safety technologies can help promote an accident-free society.

The program included a discussion from the Honda Safety Driving Center on the most relevant driving behavior for young and beginning drivers, as well as traffic rules and regulations, penalties for non-compliance, and common misconceptions. Among many practical tips shared in the learning session are regarding pre-drive inspections, defensive driving, and preventing distractions.

After then, the students were also able to experience the latest line of Honda Sensing vehicles including the Civic and HR-V. Both of these vehicles use a monocular wide view camera that detects not just vehicles but motorcyclists and other vulnerable road users such as bicyclists and pedestrians as well.

AIESEC is an international youth-run organization that aims to empower young people to make a progressive social impact.

This goal is aligned with Honda’s own corporate commitment of “Safety for Everyone” which aims for zero traffic collision fatalities from Honda motorcycles and automobiles by 2050. To achieve this, they aren’t just looking at the products and systems perspective, but through traffic safety education as well.

“Honda wants to make our roads safer for you, our next generation, and for everyone we share the road with. This is one of the ways we are working to contribute to the development of society. With our collective effort, we can be more effective in preventing traffic accidents and injuries. I am grateful that you are taking part in this global campaign on road safety,” said HCPI President, Mr. Masahiko Nakamura, when he opened the program.

“By applying what we have learned today, we will be able to make our roads safer for our young drivers and all road users. With the example of our own driving, we can reach more people, influence them to also observe safe driving habits, and help spread a better appreciation for road safety,” said Atty. Louie Soriano, General Manager for Sales of Honda Cars Philippines, Inc.

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