July 24, 2023

Toyota Motor PH Leads All Car Makers In June And First Half 2023 Sales


New vehicle sales in the Philippines have increased 27 percent in June based on the joint report of the Chamber of Automotive Manufacturers of the Philippines (CAMPI) and the Truck Manufacturers Association (TMA).

Last June, the industry moved a total of 36,111 vehicles compared to 28,601 vehicles in 2022. However, this is down 4.9 percent compared to May’s figures.

Meanwhile, first-half vehicle sales reached 202,415 units—up 30.7 percent year-on-year compared to 152,874 in 2022.

For the month of June, Toyota Motor Philippines leads all other players with 16,381 units sold (45.11 percent of new car sales). This is down 8.3 percent compared to their May total of 17,866 units. Still, year-to-date figures for Toyota is up 16.8 percent from 80,090 in 2022 to 93,575 this year.

In second is Mitsubishi Motors Philippines with 6,801 units sold—down 0.3 percent versus 6,822 units sold in May. Though its month-on-month performance stayed flat, its sales are up 50.3 percent compared to June last year (4,525 vehicles). The carmaker also accounted for 18.7 percent of sales for the month. Year-to-date, Mitsubishi has sold 37,001 units—up 78.5 percent compared to the same period in 2022.

Ford Philippines is in third with 2,730 units—a 10.2 percent decline compared to May 2023, but a 36.1 percent increase compared to its June 2022 figure. Year-to-date, they are third overall with 13,838 units sold—up 54.5 percent compared to January to June 2022. The carmaker has cornered 6.8 percent of the market.

In fourth is Nissan Philippines selling 2,388 units last June (6.58 percent of total monthly sales). Compared to its June 2022 figure, it’s up 47.7 percent, and up 3.9 percent compared to its May 2023 figure. For the first six month of the year, they have sold 13,196 units—up 17.9 percent versus last’s year’s figure of 11,188 units.

Completing the top five in terms of overall sales last June is Isuzu Philippines with 1,602 units sold, up 12.7 percent compared to May and 15.9 percent compared to June 2022. Though June was a relatively good month for the truck maker, this is only enough for seventh in the total ranking. For the first six months of 2023, Honda Cars Philippines takes the fifth spot with 8,668 units sold so far—up 17.5 percent a year ago, while Suzuki Philippines is sixth with 8,615 units sold, down 12.5 percent.

CAMPI-TMA June 2023 Sales
  1. Toyota – 16,381 units (45.11 percent)
  2. Mitsubishi – 6,801 units (18.73 percent)
  3. Ford – 2,730 units (7.52 percent)
  4. Nissan – 2,388 units (6.58 percent)
  5. Isuzu – 1,602 units (4.41 percent)
  6. Suzuki – 1,565 units (4.31 percent)
  7. Honda – 1,328 units (3.66 percent)
  8. Hyundai – 812 units (2.24 percent)
  9. Geely – 668 units (1.84 percent)
  10. Chery – 382 units (1.05 percent)
  11. Kia – 265 units (0.73 percent)
  12. Mazda – 206 units (0.57 percent)
  13. Hino – 190 units (0.52 percent)
  14. GAC Motor – 181 units (0.5 percent)
  15. Foton – 159 units (0.44 percent)
  16. Mercedes-Benz – 140 units (0.39 percent)
  17. BMW – 110 units (0.3 percent)
  18. JMC – 107 units (0.29 percent)
  19. Fuso – 100 units (0.28 percent)
  20. Jaguar Land Rover – 55 units (0.15 percent)
  21. Volkswagen – 33 units (0.09 percent)
  22. Peugeot – 32 units (0.09 percent)
  23. Tata – 7 units (0.02 percent)
  24. IVECO – 6 units (0.02 percent)
  25. MAN Trucks – 6 units (0.02 percent)
  26. Kaicene – 5 units (0.01 percent)
  27. Chengdu Daiyun / Mahindra – 0
  28. Volkswagen Trucks & Buses – 0
  29. SsangYong – 0
CAMPI – TMA January to June 2023 Sales
  1. Toyota – 93,575 units (46.23 percent)
  2. Mitsubishi – 37,001 units (18.28 percent)
  3. Ford – 13,838 units (6.84 percent)
  4. Nissan – 13,196 units (6.52 percent)
  5. Honda – 8,668 units (4.28 percent)
  6. Suzuki – 8,615 units (4.26 percent)
  7. Isuzu – 8,240 units (4.07 percent)
  8. Hyundai – 4,058 units (2 percent)
  9. Geely – 4,020 units (1.99 percent)
  10. Kia – 2,364 units (1.17 percent)
  11. Chery – 1,668 units (0.82 percent)
  12. Foton – 1,281 units (0.63 percent)
  13. Hino – 1,185 units (0.59 percent)
  14. Mazda – 979 units (0.48 percent)
  15. JMC – 646 units (0.32 percent)
  16. GAC Motor – 625 units (0.31 percent)
  17. BMW – 557 units (0.28 percent)
  18. Mercedes-Benz – 497 units (0.25 percent)
  19. Fuso – 465 units (0.23 percent)
  20. Jaguar Land Rover – 211 units (0.10 percent)
  21. Peugeot – 170 units (0.08 percent)
  22. Volkswagen – 136 units (0.07 percent)
  23. Tata – 93 units (0.05 percent)
  24. Chengdu Daiyun / Mahindra – 25 units (0.01 percent)
  25. Kaicene – 19 units (0.01 percent)
  26. MAN Trucks – 11 units (0.01 percent)
  27. IVECO – 10 units (0.00 percent)
  28. Volkswagen Trucks & Buses – 6 units
  29. SsangYong – 4 units
Passenger Car (PC) sales accounts for 24.75 percent of total new vehicle sales (8,986 units) last June. Toyota Motor Philippines is the undisputed leader cornering 47.46 percent of the total segment (4,265 units). They are followed by Mitsubishi Motors Philippines with 25.04 percent (2,250 units) in second and Suzuki Philippines in third with 821 units sold (9.14 percent).

Top 10 CAMPI – TMA June 2023 Passenger Car Sales
  1. Toyota – 4,265 units (47.46 percent)
  2. Mitsubishi – 2,250 units (25.04 percent)
  3. Suzuki – 821 units (9.14 percent)
  4. Nissan – 553 units (6.15 percent)
  5. Honda – 445 units (4.95 percent)
  6. Geely – 227 units (2.53 percent)
  7. Mercedes-Benz – 137 units (1.52 percent)
  8. BMW – 110 units (1.22 percent)
  9. Mazda – 51 units (0.57 percent)
  10. Ford – 31 units (0.34 percent)
Top 10 CAMPI – TMA January to June 2023 Passenger Car Sales
  1. Toyota – 25,223 units – (49.6 percent)
  2. Mitsubishi – 12,257 units (24.11 percent)
  3. Suzuki – 3,733 units (7.34 percent)
  4. Honda – 3,725 units (7.33 percent)
  5. Nissan – 2,647 units (5.21 percent)
  6. Geely – 942 units (1.85 percent)
  7. BMW – 557 units (1.1 percent)
  8. Mercedes-Benz – 490 units (0.96 percent)
  9. Kia – 444 units (0.87 percent)
  10. Mazda – 282 units (0.55 percent)
Meanwhile, Commercial Vehicle cornered 75.25 percent of all new vehicles sold (27,325 units) last June. With 12,116 units sold, Toyota Motor Philippines also leads in this category with a 44.34 percent share. They are followed by Mitsubishi Motor Philippines with 4,551 units (16.66 percent) in second and Ford Philippines in third with 2,699 units (9.88 percent). Nissan Philippines and Isuzu Philippines completes the Top 5 with 1,835 units (6.72 percent) and 1,602 units (5.86 percent) sold respectively.

Top 10 CAMPI – TMA June 2023 Commercial Vehicle Sales
  1. Toyota – 12,116 units (44.34 percent)
  2. Mitsubishi – 4,551 units (16.66 percent)
  3. Ford – 2,699 units (9.88 percent)
  4. Nissan – 1,835 units (6.72 percent)
  5. Isuzu – 1,602 units (5.86 percent)
  6. Honda – 883 units (3.23 percent)
  7. Hyundai – 812 units (2.97 percent)
  8. Suzuki – 744 units (2.72 percent)
  9. Geely – 441 units (1.61 percent)
  10. Chery – 382 units (1.4 percent)
Top 10 CAMPI – TMA January to June 2023 Commercial Vehicle Sales
  1. Toyota – 68,352 units (45.1 percent)
  2. Mitsubishi – 24,744 units (16.33 percent)
  3. Ford – 13,673 units (9.02 percent)
  4. Nissan – 10,549 units (6.96 percent)
  5. Isuzu – 8,240 units (5.44 percent)
  6. Honda – 4,943 units (3.26 percent)
  7. Suzuki – 4,882 units (3.22 percent)
  8. Hyundai – 4,058 units (2.68 percent)
  9. Geely – 3,078 units (2.03 percent)
  10. Kia – 1,920 units (1.27 percent)

16 comments:

  1. Petty kia...so many dealerships but so few sales. Maybe here in ph dear on wrong direction - wasting dear resources on promoting EV's and almost neglecting to bring here ICE models to prop up sales.

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    1. Mas ok na siguro ung di ganong patok sa sales pero kahit papano malawak ang kanilang dealership network. Kesa naman sa greenhills or manila area lang meron, diba? Lol.

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    2. KIA under AC Motors is going upmarket similar to Mazda, hence the lower sales figure.

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  2. Volkswagen Phils anyare? Ganun pa rin walang improvement. Please don't be confused with your target market and go back to your roots in selling global models. VW Phils is destroying the brand.

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    1. LOL.... kala ng Ayala group mabobola nila ang Pinoy sa 'Germany inspired' cars hahahaha

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  3. Atoyot hp napakabuwaya at sugapa ngayon when it comes to their high end models (lc300, prado, alphard at hiace sg). Ilan kaya sa mga buyers niyan ang nagbayad ng kakaibang inflation mula sa srp nila since 2021? Matagal nang balik operation na naman mga planta nila kaya dapat maimbestigahan yan (may article ang toyota global na di dapat sila magpatong lalo sa lc300 model) kaso etong si okamoto-san nagbubulag bulagan at bingi-bingihan lang eh. Wag naman sanang inutil sir.

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  4. I'm amazed at Mitsu's 78.5% better results over SPLY with no new offerings driving demand. Congrats to the team! I hope HQ recognizes their performance and give them all-out support on the new Strada launch.
    Some other bits I've observed (other than KIA and VW; other commenters have said what's on their mind and I'll kindly refrain from kicking the proverbial horse further. Ayala - how long will you endure this agony?) pertain to Suzuki, Nissan, Hyundai and Honda. Suzuki gets a yellow scorecard, falling ever further down from their consistent top 5 finish and will get the red scorecard if they don't recover (or slide down further) in H2. They seem to have lost the Celerio crowd. The Ertiga hybrid can't catch a break with Avanza/Veloz/Xpander's continued dominance. Nissan has no excuse. They have a broader portfolio than Mitsubishi and Ford. They need to find the problem and fix it. Hyundai is coming out of the honeymoon phase and we expect them to be in fifth gear by now if they want to reach 6th place finish in 2023 (their stated goal). Lastly, Honda has found itself swimming in the same waters as the Chinese. The latter have fielded Civic-fighters and HR-V fighters and their BR-V is on the smaller side of what Filipinos prefer in MPVs (selling well but just enough to put Honda in current position.

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  5. Am expecting a MIDAS TOUCH from AC motors but it seem they have a MALAS TOUCH 😁😁😁 instead of turning into gold the sales of KIA, VW and MAXUS - sales performance turned into trashed.

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  6. peugeot needs more brand awareness like mall shows, volkswagen needs to adapt to ev and offer niche global models sayang ang ayala investment.

    who will be the new members of campi?

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  7. I am very worried about Kia's decision to move upmarket like Mazda. Their current sales are being driven by their commercial lineup (1,920 units of the H100? What other Kia models are classified as a commercial vehicle anyway?). If they keep this up, their image will still be viewed as mass-market basic utilitarian vehicles. I also guess that their passenger cars sales are being driven by the Stonic, which does not exactly create the "premium" image that they want to build.

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    1. *K2500, not H100

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    2. I believe that CAMPI classifies SUV-type bodies to be a "commercial vehicle", please correct me if I'm wrong. I thought this was the case because Geely somehow has vehicles classified under "commercial vehicle". Kia passenger vehicles could have been classified there which means that the K2500 could not be just their sole driver of sales.

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    3. I find their plan a bit futile, cause I don't think people will ever see Kia as an upmarket brand, especially when you're tied up to Hyundai. Better yet they should trying bringing in possible volume sellers, especially the Carens, seeing as the Stargazer is doing very well. Maybe the Soul too but in EV only form for a more affordable EV offering. The Sportage too, way way too overdue already in my opinion

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    4. Far from possible that they bring the new-generation Soul here since they have the Seltos as the local spiritual successor to it already. Now the new Sportage would be amazing but as usual, Ayala would probably scrimp it like what they did to other models here.

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    5. I believe Hyundai should rather buy a stock in Ford just as how Toyota did with Isuzu, Suzuki, Mazda and Subaru before, I think both Hyundai and Kia should go back to their image of being a car manufacturer of cheaper products and Ford should become more of an upmarket carmaker since those are the reasons why Ford's passenger cars that were sold in the Philippines before weren't admitted to taxi usage. Hence the Focus and Fiesta weren't accepted to be taxis but I also remember the Daewoo Racer (rebadged GM Opel Kadett) and Chevrolet Aveo for being dressed up as taxis but they were only few of them and instead they consider those vehicles as hard to maintain because of their parts being too expensive and even hard to find because of how rare they are. That could be the reason why the Fiesta wasn't made for taxi usage in the Philippines even though it shared with the Asian/Japanese Mazda 2, so maybe Hyundai/Kia should rebadge Chinese JMC cars — since JMC has a joint venture with Ford — and then have them compete with Toyota's Vios (Yaris ATIV) and Mazda's Mazda2 (while Hyundai/Kia could develop their Chinese-American Vios fighter for RHD markets like Thailand and Malaysia as well)...

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    6. Bakit ka worried anonymous? Kaano ano ka ba ng Kia?

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