Jaguar Land Rover (JLR) has announced a management reshuffle which sees them with a new Chief Executive Officer from November onwards.
Mr. P.B. Balaji will succeed Mr. Adrian Mardell, who has expressed his desire to retire from JLR after three years as CEO and 35 years with the company.
Balaji has been serving as the Group Chief Financial Officer of the Tata Motors Group since November 2017 and is a well‑regarded global leader with 32 years of experience in the Automotive and Consumer Goods industries across finance and supply chain functions. He has successfully led large, diverse, global teams in multi‑cultural environments out of Mumbai, London, Singapore, and Switzerland, and has been closely associated with the successful transformation at the Tata Motors Group.
JLR is considered as the cash cow for Tata Motors which accounts for about two-thirds of the Indian Group’s revenue.
In a statement, Balaji said, “It is my privilege to lead this incredible company. Over the past 8 years I have grown to know and love this company and its redoubtable global brands. I look forward to working with the team to take it to even greater heights. I thank Adrian for his immense contributions and wish him well for his next innings.”
Meanwhile, Mr. Natarajan Chandrasekaran, Chairman Jaguar Land Rover PLC, Tata Motors, and Tata Sons said: “I would like to thank Adrian for the stellar turnaround of JLR and for delivering record results. I am delighted to appoint Balaji as the incoming CEO of the company. The search for a suitable candidate to lead JLR has been undertaken by the Board for the past few months and after careful consideration it was decided to appoint Balaji. He has been associated with the Company for the past many years and is familiar with the Company, its strategy and has been working with the JLR leadership team. This move will ensure that we continue to accelerate our journey to Reimagine JLR.”
Under Mardell’s leadership JLR diversified into a “House of Brands” where Defender, Discovery, Range Rover, and Jaguar were spun off as standalone brands. He also oversaw the drastic rebranding of Jaguar which was deemed, “woke” by many.
Alongside Jaguar’s transition to an all-electric premium brand, the group has also been developing a BEV version of the Range Rover. The Range Rover Electric was supposed to have debuted in 2024, but was delayed to 2026 to await “stronger demand.”
Good that the woke has gone
ReplyDeleteThe idiot should be stripped of his golden parachute. Heck, Tata should even go further and sue the dolt for the brand equity he lost during his disastrous tenure
ReplyDeleteEveryone knew that rebrand wont fly but they still greenlit it. They were just trying to generate headlines to get attention and it worked.
ReplyDeletePeople here think that the rebrand is going to change course because of this. Taken from the article above; "This move will ensure that we continue to accelerate our journey to Reimagine JLR.”, means that there are going through with their current plans. Disagree all you want with their direction but they do not seem to want to reverse their direction so it's probably not the win you think it is.
ReplyDeleteNaging Hello Kitty Yun Jaguar
ReplyDeleteGo woke, go broke, got fired
ReplyDeleteWhere is Jaguar now? What cars are they selling? I just know the I-Pace recently.
ReplyDelete