August 1, 2025

This Is How Car Sales Are Doing So Far This 2025


New car sales inched up 16.5 percent for the first half of 2025. According to the latest report from the Chamber of Automotive Manufacturers of the Philippines (CAMPI) and the Truck Manufacturers Association (TMA), January to June 2025 sales hit 230,912 units, compared to 198,179 units in the same period in 2024.

Growth was dragged down by weakening passenger car (PC) sales which showed a dramatic 24.2 percent drop in the first six months of 2025. Shifting consumer preference meant that commercial vehicles (CVs) which includes MPVs, SUVs, pickup, trucks, and buses grew by 34.3 percent. The biggest surge is down to Category II CVs which saw a 14.4 percent increase. Category II CVs are known as “Light Commercial Vehicle” which include pickups, vans, and SUVs designed for personal or passenger use.

For the first six months, electrified vehicle sales stood at 13,490 units, accounting for a 5.84 percent market share. Hybrid electric vehicles account for 10,891 units, while battery electric vehicles account for 2,439 units. The remaining, 160 units, are plug-in hybrid electric vehicles.

It must be remembered that while CAMPI and TMA members account for around 92 percent of all new vehicles sold in the country, brands such as BYD, Chevrolet, Subaru, and Volvo are not members. Ultra-luxury brands such as those from PGA Cars (Audi, Bentley, Lamborghini, Porsche) and Autohub (Mini, Lotus, Zeekr) are not reflected here as well.

1H 2025 Year-to-Date Sales (versus January-June 2024)
  • Total Industry – 230,912 (198,179 or +16.5%)
  • Passenger Car – 45,647 (60,235 or -24.2%)
  • Commercial Vehicles – 185,265 (137,944 or +34.3%)
    • Category I – 40,788 (39,417 or +3.5%)
    • Category II – 138,865 (121,421 or +14.4%)
    • Category III – 3,341 (2,897 or +15.3%)
    • Category IV – 1,717 (1,987 or -13.6%)
    • Category V – 554 (322 or +72%)
This is how car brands stacked up:

1H 2025 Year-to-Date Sales (Market Share in %)
  1. Toyota – 111,276 (48.19%)
  2. Mitsubishi – 44,021 (19.06%)
  3. Nissan – 11,859 (5.14%)
  4. Ford – 10,953 (4.74%)
  5. Suzuki – 10,732 (4.65%)
  6. Isuzu – 8,484 (3.67%)
  7. Honda – 8,223 (3.56%)
  8. Hyundai – 5,513 (2.39%)
  9. MG – 4,632 (2.01%)
  10. Kia – 4,195 (1.82%)
  11. Foton – 1,707 (0.74%)
  12. Tesla – 1,477 (0.64%)
  13. GAC – 1,183 (0.51%)
  14. Hino – 1,056 (0.46%)
  15. Mazda – 815 (0.35%)
  16. Jetour – 729 (0.32%)
  17. Fuso – 727 (0.31%)
  18. JMC – 632 (0.27%)
  19. Chery – 620 (0.27%)
  20. Changan – 593 (0.26%)
  21. BMW – 426 (0.18%)
  22. BAIC – 283 (0.12%)
  23. Mercedes-Benz – 281 (0.12%)
  24. VinFast – 115 (0.05%)
  25. Jaguar Land Rover – 110 (0.05%)
  26. Dodge Jeep Ram – 85 (0.04%)
  27. Lynk & Co – 73 (0.03%)
  28. Volkswagen – 71 (0.03%)
  29. Peugeot – 20 (0.01%)
  30. Ferrari – 17 (0.01%)
  31. Volkswagen Trucks & Buses – 2 (0.00%)
  32. Man Trucks – 1 (0.00%)
Last June, CAMPI and TMA members reported sales reaching 40,483 units—an increase of 4 percent versus June 2024, and a modest 1.8 percent increase compared to May 2025 figures.

Passenger cars accounted for 17.1 percent of total June 2025 sales thanks to 6,922 units sold. This, however, is a slump of 37 percent year-on-year, and 12.3 percent month-on-month.

Meanwhile, sales of commercial vehicles, which accounted for 82.9 percent of June sales, jumped to 33,561 units—an increase of 19 percent from a year ago (28,100 units). Month on month, sales jumped 5.3 percent from 31,880 units.

In June, CAMPI-TMA members saw electrified vehicle sales reach 3,057 units—down 15 percent from the 3,613 units reported last May. Sales of battery electric vehicles (BEVs) dropped 17.5 percent to 660 units, while Hybrid Electric Vehicles (HEVs) dropped 15.7 percent to 2,355 units. Plug-in Hybrid Electric Vehicles (PHEVs) posted a 110 percent increase to 42 units.

June 2025 New Vehicle Sales (Market Share in %)
  1. Toyota – 19,624 (48.47%)
  2. Mitsubishi – 7,408 (18.3%)
  3. Ford – 2,394 (5.91%)
  4. Nissan – 1,980 (4.89%)
  5. Suzuki – 1,819 (4.49%)
  6. Isuzu – 1,461 (3.61%)
  7. Honda – 1,378 (3.4%)
  8. Hyundai – 902 (2.23%)
  9. MG – 728 (1.8%)
  10. Kia – 674 (1.66%)
  11. Tesla – 476 (1.18%)
  12. Foton – 240 (0.59%)
  13. Hino – 187 (0.46%)
  14. Mazda – 179 (0.44%)
  15. Jetour – 168 (0.41%)
  16. GAC – 166 (0.41%)
  17. Chery – 130 (0.32%)
  18. Fuso – 103 (0.25%)
  19. JMC – 97 (0.24%)
  20. BMW – 80 (0.2%)
  21. Changan – 58 (0.14%)
  22. VinFast – 52 (0.13%)
  23. Mercedes-Benz – 47 (0.12%)
  24. BAIC – 41 (0.1%)
  25. Dodge Jeep Ram – 24 (0.06%)
  26. Jaguar Land Rover – 24 (0.06%)
  27. Lynk & Co – 20 (0.05%)
  28. Volkswagen – 14 (0.03%)
  29. Ferrari – 5 (0.01%)
  30. Peugeot – 2 (0.00%)
  31. Man Trucks – 1 (0.00%)
  32. Volkswagen Trucks & Buses – 1 (0.00%)
Top 10 Passenger Car Brands for June 2025
  1. Toyota – 3,603 (52.05%)
  2. Mitsubishi – 1,213 (17.52%)
  3. Suzuki – 799 (11.54%)
  4. Honda – 512 (7.4%)
  5. MG – 358 (5.17%) 
  6. Nissan – 118 (1.7%) 
  7. BMW – 80 (1.16%) 
  8. Mercedes-Benz – 47 (0.68%) 
  9. Mazda – 46 (0.66%) 
  10. Kia – 45 (0.65%)
Top 10 Commercial Vehicle Brands for June 2025
  1. Toyota – 16,021 (47.74%) 
  2. Mitsubishi – 6,195 (18.46%) 
  3. Ford – 2,367 (7.05%) 
  4. Nissan – 1,862 (5.55%) 
  5. Isuzu – 1,461 (4.35%) 
  6. Suzuki – 1,020 (3.04%) 
  7. Hyundai – 886 (2.64%) 
  8. Honda – 866 (2.58%) 
  9. Kia – 629 (1.87%) 
  10. Tesla – 458 (1.36%)   
As the industry heads into the second half of 2025, CAMPI-TMA expects headwinds, particularly due to higher interest rates, higher fuel prices, and overall economic uncertainty.

That said, CAMPI-TMA members will remain focused on enhancing overall customer experience, including introducing updated vehicles to salvage their 500,000-unit sales target for 2025.

14 comments:

  1. Wala Geely?..
    Naman kasi ehh..parts and services pa rin.

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    Replies
    1. Wow judger. Geely left CAMPI July last year pa when they changed (took over) management.

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  2. Replies
    1. Not a member of CAMPI. Geely pulled out of CAMPI as well.

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    2. If I remember it correctly, BYD recently announced their 10,000th vehicle milestone (since they started their operation in 2024) in May this year. In 2024, they sold approximately 4,780 units. Doing the math, that means they had already sold over 5,200 units by May 2025 (take note: it was announced mid of May this year. So it's highly likely that this figure is from January to April only). But for computation sake, that puts their monthly average at roughly 1,000 units. That said, it's safe to conservatively estimate that they sold around 6,000 units in the first half of 2025, which is enough to place BYD comfortably within the top 8 (based on CAMPI's report).

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    3. So why not announce it then, BYD? What are you hiding?

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    4. There are speculations... But that's another story. Hope we find out soon.

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    5. To assume they are hiding something seems a tad much. I think we have to ask ourselves; what do these companies gain/lose by staying in or out of CAMPI (in terms of publication of sales data, at least)?

      For Geely, I think they want to separate themselves from the previous management and pulling out of CAMPI keeps their transition period (which may yield unpredictable performance) out of the spotlight so I assume they will rejoin once their operations/sales normalize.

      For BYD, I think (and this is my personal speculation) they are more ambitious. Given their performance in the global market and their target dealership operations (I think they were going for 70-something this year) they probably have high aspirations and would look to join CAMPI when they are operating at near their target number of dealerships to maximize the impact of their announced sales (which is a solid business strategy I think when looked at purely from a marketing perspective). They only really picked up the pace in 2024 and 2025 holds even bigger potential for them. Them waiting an extra year probably isn't a big deal for these big companies. Again, just my speculation and we will have to wait and see. Though, if we are itching for their sales numbers now imagine if/when they join CAMPI and drop big numbers - that will definitely make the news and get them even more attention (marketing 101).

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    6. The main reason one joins CAMPI or AVID isn't for the sales numbers, but it's for a green lane in customs (quicker, easier clearances). BYD, it seems, doesn't need that. As to why, we don't know. It's the same actually with other Chinese operations like Geely, Omoda/Jaecoo which aren't members of any association or group.

      Actually, it's the opposite. BYD China has instilled very high targets for the Philippine operations which isn't being met. That's why they're cautious and would rather report good news when they do reach certain milestones. This isn't a personal view...this is what industry sources have been saying.

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    7. Interesting point about the high targets that aren't being met. I remember watching a video where it said that Geely had really high expectations for Lotus (like dedicating an entire factory with insane production capability) but they have not yet been remotely close to meeting those targets.

      Were there any details about the particular types of cars they had targets for? I'd say that their recent choice of vehicles to import being PHEVs are following the larger sentiment of the market of not committing to full BEVs just yet. Perhaps the targets (likely formulated a while ago) were primarily/heavily weighted towards BEVs?

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  3. Any updates po sa all vehicle brands here in the Philippines. Campi man o Avid, over all sales po. Marami pong salamat.

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    Replies
    1. I don’t think we can get a fully consolidated report that easily, as some car brands don’t usually provide their figures unless you have an inside contact. You can still try to extrapolate since majority of them reported their volume.

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  4. could you share EV sales by brand in H1 2025?

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