As brand ambassador of the next generation Tamaraw, Coco Martin visited Toyota Cagayan de Oro (TCO) in the middle of CDO’s Higalaay festivities as part of the nationwide Tamaraw caravan being organized by Toyota Motor Philippines (TMP) and its partner dealers. CDO is Coco’s first provincial stop, which allowed him to meet and greet the next generation Toyota Tamaraw customers who embody hard work, value function, and cost-efficiency in moving their lives forward.

In appreciation for CDO customers who chose the next generation Tamaraw as their partner for progress, Coco joined TCO officers Ms. Betty Lu and Mr. Peter Lim Lo Suy in releasing a newly purchased Toyota Tamaraw Utility Van to customers Mr. & Mrs. Lopez.

The actor also shared his experience with his own Toyota Tamaraw, emphasizing the versatility and dependability of the vehicle in helping him run his business.

“Habang okay ang aking career, sinisumulan ko ang pag nenegosyo. Nagtayo ako ng isang kompanya na ang pangalan ay Coco Plus (While my career is going well, I’m starting a business. I established a company called Coco Plus),” said Coco during his talk in front of TCO customers. “Ang Tamaraw ang ginagamit ko para sa aking hanap buhay para mas mapabilis ang pag-aangkat at pagdedeliber ng aking mga produkto (I use the Tamaraw for my business to speed up the delivery of my products)," he added.

One of the customers present at the showroom to meet the Tamaraw ambassador was Toyota Tamaraw Utility Van owner Sohaimah Noroden. Noroden runs N&S Glassware and is into live selling.

She bought a Tamaraw Aluminum Cargo for her business. She finds it to be fuel-efficient, easy to drive, cargo-efficient, and pocket-friendly for a businesswoman like her who is part of the MSME sector that is thriving in Cagayan de Oro City.

Coco Martin met more Kagay-anons at a nearby mall where Toyota had a vibrant display of the next generation Toyota Tamaraw. His surprise visit drew mallgoers to check out the Tamaraw, which they saw as having evolved in design and being customized to the needs of its market.

Introduced in 2024 as a versatile utility vehicle that responds to the needs of various entrepreneurs, the Tamaraw range has been extended with the Wing Van, Food Truck, and Mobile Store configurations last July. These conversions join the existing Dropside, Utility Van, and the Aluminum Cargo variants.