The continued softening demand for brand-new cars is threatening to wipe out the gains made by the Philippine auto industry during the first half of 2025. This is based on July 2025 joint CAMPI-TMA sales breakdown.
Data released by the Chamber of Automotive Manufacturers of the Philippines (CAMPI) and the Truck Manufacturers Association (TMA) showed a 5.4 percent month-on-month decline after only 38,295 new vehicles were sold in July. This is compared to 40,483 units in June. Year-on-year, it’s a 2.63 percent decline versus July 2024.
July also marks the third weakest month in terms of overall sales so far in 2025. Only April (33,580) and January (37,604) were worse.
So far, year-to-date, the industry has managed to move 269,207 units—a modest 1.35 percent increase compared to the same seven-month period in 2024.
CAMPI-TMA says the weakened sales is due to challenges brought on by weather disturbances which have brought widespread flooding around the National Capital Region (NCR)—the biggest market for brand-new cars.
Toyota Motor Philippines continues to dominate the industry, selling 18,058 units (47.15 percent). They’re followed by Mitsubishi with 7,146 units (18.66 percent), Ford with 2,370 units (6.19 percent), Suzuki with 1,890 units (4.94 percent), and rounding out the Top Five, Nissan with 1,770 units (4.62 percent).
This is how every brand stacked up last July. Take note that these figures only contain the sales figures reported by CAMPI and TMA members. Brands such as BYD, Chevrolet, and Subaru as well as premium brands such as Audi, Porsche, and Volvo are not members of CAMPI or TMA.
New Car Sales (July 2025)
- Toyota – 18,058 (47.15%)
- Mitsubishi – 7,146 (18.66%)
- Ford – 2,370 (6.19%)
- Suzuki – 1,890 (4.94%)
- Nissan – 1,770 (4.62%)
- Isuzu – 1,641 (4.29%)
- Honda – 1,415 ( 3.69%)
- Hyundai – 903 (2.36%)
- MG – 771 (2.01%)
- Kia – 623 (1.63%)
- Foton – 302 (0.79%)
- Mazda – 193 (0.50%)
- Jetour – 182 (0.48%)
- Hino – 174 (0.45%)
- GAC Motor – 129 (0.34%)
- Chery – 126 (0.33%)
- JMC – 125 (0.33%)
- Fuso – 105 (0.27%)
- BMW – 80 (0.21%)
- Changan – 68 (0.18%)
- BAIC – 68 (0.18%)
- Mercedes-Benz – 47 (0.12%)
- Tesla – 37 (0.10%)
- Lynk & Co – 23 (0.06%)
- Volkswagen – 21 (0.05%)
- Jaguar / Land Rover – 17 (0.04%)
- Chrysler Jeep Dodge RAM – 8 (0.02%)
- Ferrari – 2 (0.01%)
- Volkswagen Trucks & Buses – 1 (0.00%)
On a year-on-year (July 2025 versus July 2024) basis, meanwhile, Honda (+17 percent), Mazda (+12 percent), Jetour (+12 percent), Kia (+12 percent), BMW (+11 percent), have shown resilience, while Dodge/Jeep/Ram (-68 percent), Mercedes-Benz (-43 percent), Jaguar Land Rover (-62 percent), Chery (-39 percent) have dropped the most.
In July, passenger car (PC) sales slump by 26 percent to 8,120 units. This is compared to July 2024’s 10,923. However, month-on-month, PC sales jumped by 17.31 percent from 6,922 units sold in June.
On the other hand, sales of commercial vehicles, which accounted for 78.8 percent of July sales, increased by 6.2 percent to 30,175 from 28,408 units a year ago. Month on month, sales declined by 10.1 percent from 33,561 units in June.
Top 10 Best-Selling Passenger Car Brands (July 2025)
On the other hand, sales of commercial vehicles, which accounted for 78.8 percent of July sales, increased by 6.2 percent to 30,175 from 28,408 units a year ago. Month on month, sales declined by 10.1 percent from 33,561 units in June.
Top 10 Best-Selling Passenger Car Brands (July 2025)
- Toyota – 4,430 (54.56%)
- Mitsubishi – 1,575 (19.4%)
- Suzuki – 811 (9.99%)
- Honda – 595 (7.33%)
- MG – 339 (4.17%)
- Nissan – 110 (1.35%)
- BMW – 80 (0.99%)
- Mercedes-Benz – 47 (0.58%)
- Mazda – 46 (0.57%)
- Kia – 36 (0.44%)
- Toyota – 13,628 (45.16%)
- Mitsubishi – 5,571 (18.46%)
- Ford – 2,356 (7.81%)
- Nissan – 1,660 (5.5%)
- Isuzu – 1,641 (5.44%)
- Suzuki – 1,079 (3.58%)
- Hyundai – 889 (2.95%)
- Honda – 820 (2.72%)
- Kia – 587 (1.95%)
- MG – 432 (1.43%)
A caveat, however, is that while CAMPI-TMA members have yet to reconcile their August 2025 figures, it’s reported to be on course as the worst performing month due largely to lesser selling days (weather disturbances and numerous legal holidays).
August also happens to fall under the seventh lunar year which is the start of the “Ghost Month.” This month-long observance, primarily by the Filipino-Chinese community, involves rituals to appease these spirits and is characterized by a cautious approach to major activities like business ventures, new investments, and travel, which are often postponed until the period concludes.
Perhaps the increase in price of p.up trucks was also a factor in decrease in sales of the top 3.
ReplyDeletePrepare for deep discounting. This kind of decline needs to be plugged now and not left to fester until it's too late. Year-end is around the corner and many Filipino consumers may already have decided on what the priorities are for the rest of the year. Is the weather going to remain erratic? What of those whose cars were flooded -- are they planning to replace them? Does the current political climate inspire confidence to make big purchases? The manufacturers need to help buyers make the decision or else inventory sits, not making money.
ReplyDeletenice to see Volkswagen picking up, but I fear baka short term lang yan. AC Mobility really needs to address what their plans are for VW. They can't just keep dragging it as is, ang pangit for such a legacy brand.
ReplyDeleteAlso I wonder what happened to Tesla? Initial hype has died down? Limited stocks?
Probably everyone who wanted a Tesla has bought one. I've seen a few of them in my city in the Visayas. They're kinda plain looking in person ngl.
DeleteThat peaked so fast
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