Someone, please fire the current Mercedes-Benz designers. After showing off the brand’s new tacky design language, they’re showing what their new interiors look like. And, it’s bad AF.
Moving away from high-quality wood veneers and leather, Mercedes-Benz will now be relying on big screens to encapsulate the “Welcome Home” feeling. Making its global debut in the all-new GLC is the brand’s largest display to date. Spanning 39.1 inches, the MBUX Hyperscreen now serves as the chief focal point of the cabin. It’ll offer a range of “moods” with the coloring of the instrument cluster, control elements, and ambient lighting all changing to match. The ambient lighting is also used to communicate what the car’s doing like when you change the temperature of the climate control.
The screen itself, Mercedes-Benz says, boasts of exceptional clarity and color. And thankfully, it won’t blind you vloggers at night thanks to intelligent zone dimming. This allows the adjustment of two display areas via sliders to reduce distractions. Sadly, this is negated by the galvanized vents, speaker grille, and trim.
The interior design also has a large but cheap-looking decorative panel that unites the two sections. And depending on the equipment level, the console integrates up to two trays for wireless charging. Thankfully, there’s still a row of hard key controls somewhere in here.
The all-new Mercedes-Benz GLC with EQ Technology will make its global debut a couple of days after BMW showed off the impressive iX3.
Trying to chase the China market kasi
ReplyDeleteOf course, china the biggest market for mercedes benz outside europe
DeleteI think what has gotten into Mercedes and BMW lately is that they are trying to differentiate themselves among the rest. The Chinese may have been in the similar interior style by focusing on large screens. But with other brands already producing common cars that feels comfortable and luxurious enough for the masses, the distinction between these brands decreases. I just hope someday automotive manufacturers would rethink the interior design to be simpler, easier to use, and button-centric.
ReplyDeleteThat's already happening. If you're just reading/watching coverage of the crazy designs some brands have then you probably wouldn't know. Watch the latest VW ID Polo concept and you'll see how sensible their new cars are gonna be. Actually, a lot of European carmakers like Renault are already doing this but we just don't feel it here because they don't sell here but in Europe cars like the Renault 5 is a big hit.
DeleteI was shocked when I watched a video where Chinese consumers were preferring their own brands compared to the traditional European luxury brands. Like, they preferred a BYD compared to a Porsche Taycan, saying the European brands were already outdated. Then it hit me... they only care about infotainment basically, which is how EVs differentiate against each other since they're all quiet go-karts. But for a consumer who grew up in a time that had traditional internal combustion Porsche -- a real Porsche would always mean a rear-engined sportscar that drives like no other car. That's the main problem with the EV-focused auto industry nowadays... everything is just a fancy celphone on wheels.
ReplyDeleteYeah they considered it as a disposable tech toy. Buy it, used it, ditch it, and buy new one with latest tech.
DeleteWhile that may be true for China, even in the west many people who came from ICE cars and switched to EVs say they're not going back to ICE cars.
DeleteIt may be very different for people who own cars like Porsches and the expected driving dynamics those cars are supposed to have but labeling the entire EV industry as having a problem is such a bad take.
Gone are the days where tech gimmicks are the primary draw of EVs (yes, even in China they are cutting down on those).
Oh and if you think an EV can't eventually match the driving dynamics of your favorite ICE sports car (given the same engineers are working on both) then you'll be very surprised in the next 5 or so years (if you care to give them a try anyway).