As proof of their focus to improve aftersales service, Geely Motors Philippines (GMP) has achieved a first-time fulfillment rate (FTFR) of around 95 percent across its nationwide dealership network. This milestone is credited to system upgrades and a strengthened logistics partnership with SF Philippines, which has helped streamline deliveries and improve dealer support.
“This partnership [with SF Philippines] reflects how we want Geely to grow in the Philippines, by building a smarter, more connected ecosystem for mobility,” said Sylva Yu, CEO of Geely Motor Philippines. “We are not just expanding our network; we are investing in logistics, sustainability, and partnerships that enhance the customer experience.”
Since the collaboration began, SF Philippines has helped make Geely’s parts logistics more responsive. Its warehousing and delivery network moves parts from Geely’s central warehouse to dealerships nationwide, allowing most dealer requests to be fulfilled on the first attempt.
An FTFR efficiency rate of 95 percent is comparable to fulfillment benchmarks among mature automotive networks.
At the center of this system is the Geely Spare Parts Center in Cabuyao, Laguna, a 4,700-square-meter hub that supports 12 delivery routes and holds an inventory valued at about USD 5 million (P 290.7 million). With SF Philippines managing deliveries and route planning, parts now reach dealerships faster and more consistently, reducing repair lead times and minimizing vehicle downtime for customers.
Efficiency gains are most visible at Geely Santa Rosa in Laguna, the brand’s first dealership under its direct operations. Guided by the new GMP management and supported by SF Philippines’ logistics network, the Santa Rosa dealership has achieved faster turnaround times and stronger parts availability, showing how logistics improvements are translating into more reliable service for customers.
As part of the partnership, SF Philippines purchased Geely Okavango Elite, Coolray and EX5 units for its corporate fleet, which include hybrid and fully electric models aligned with both companies’ drive for cleaner, more efficient transport solutions.
One step forward, two steps back.
ReplyDeleteAll show no go. Geely calamba just closed, geely makati still no parts.. hayyzzz
Calamba appears to have been owned/run by Alphamile Dealers Incorporated so it's not really a step back by Geely directly. It's normal for dealerships to close/change locations due to ownership changes.
DeleteAs for Makati, if I were to guess baka high volume of customers ang na cater nila (due to population served) so maybe they are part of the 5% experiencing delays? Not to downplay the frustrations of those affected, pero if they are part of that small few then it's still an achievement to have made business smoother with all the rest.
At least trying to correct previous mistakes. Same goes with other car brands. Parts availability is a big factor in a car purchase
ReplyDeletenow there's less volume, they will keep less stocks so its not improving
Delete@Anon 3:43 PM
DeleteWhat do you mean there's less volume? And why will they will keep less stocks? How exactly do you know these things?
its too late, geely is not a good choice anymore
ReplyDeleteAdvertising doesn’t work if actual actions don’t work. No need to advertise. Just make things right.
ReplyDeleteComplaints are now much less than before and just limited to a few places (I'm guessing that's the 5%).
DeleteAdvertising will always pay. Anyway, without publicizing stuff like this the old notions will be hard to get over. So they HAVE to do this.
Less complaints + positive news = repairing/building back their image.
More than the availability of spare parts - the engineering quality is also something to look out for. The Okavango looks perfect - good price, seats seven, a hybrid, etc. but too many of them breaking down to ignore. The downtime and hassle to the owner when it breaks down (even with the spare parts and warranty), they still can't compensate for.
ReplyDelete