The Mitsubishi Destinator is a recipient of a Good Design Award 2025. The Good Design Award is organized by the Japan Institute of Design Promotion. This win marks the second design award received by the three-row, compact SUV after bagging the Gold Award in Best Industrial Product Design at the VMark Vietnam Design Award 2025.
Mitsubishi Motors has embraced the design creative values “Kaku, Tan, Jun.” The kanji characters “格 (Kaku),” “鍛 (Tan)” and “純 (Jun)” have been adopted by the carmaker as embodiments of its design creative values. “Kaku” stands for Confidence, Daring, and Generosity; “Tan” expresses Athleticism and Dynamism; and “Jun” captures the essence of Timeless Modernity. All in all, by emphasizing dynamic strength, robustness, and authentic quality backed by functionality, they are committed to delivering trust and excitement in its customers.
Good Design Award jurors said:
The exterior, sculpted with geometric lines, exudes a solid and stable presence, softened by the interplay of expressive surfaces that prevent it from appearing overly rigid. Its overall stance firmly grips the ground, projecting a superb sense of stability. The front face features a minimalist surface composition that reflects emerging design trends and creates a powerful sense of solidity. The T-shaped design, which integrates the headlights that were traditionally split vertically, adds intricacy and enhances the overall refinement of the vehicle. By blacking out the pillars and roofline, the design maintains a clean, simple form while balancing the strength of an SUV with urban sharpness.Inside, the horizontally-themed design, combined with a large display, delivers both practicality and visual spaciousness, creating a calm and advanced space. The design of the Destinator masterfully integrates a sense of volume and precision, strength and sophistication, achieving a high level of perfection.
The guiding concept behind the development of the all-new Destinator was to create a “Confidence Booster for Energetic Families.” It is a seven-seat midsize SUV with a spacious three-row seating layout. The design concept was based on two keywords: "Gravitas & Dynamism." “Gravitas” conveys a commanding presence through a ground-hugging stance that exudes stability, while “Dynamism” expresses superior road handling and maneuverability enabled by high ground clearance, along with the powerful driving performance expected of an SUV.
With its homologation papers already approved the Land Transportation Office (LTO), the Mitsubishi Destinator is set to arrive in the Philippines very soon. Based on its paperwork, it will come in two variants, the Destinator GLS and the Destinator GT.
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