The newly opened 3S dealership, offering Sales, Service, and Spare Parts, is located in Purok Ilang-Ilang, Santa Filomena, Iligan City.

Suzuki Auto Iligan is the fourth Suzuki dealership under the management of DES Strong Motors, Inc., led by Dr. Silvestre Lumapas Jr. (President), Ms. Marilou Du-Lumapas (Vice President), and Ms. Louise Camille D. Lumapas (Managing Director).

During the ceremony, Mr. Koichiro Hirao, President of Suzuki Philippines, expressed his gratitude and optimism for the partnership, stating, “This marks another milestone in our partnership with DES Strong Motors. Their passion and commitment continue to inspire us at Suzuki. We are proud to open Suzuki Auto Iligan — a new home for customers in Lanao del Norte and nearby areas.”

Known as the City of Majestic Waterfalls, Iligan City is one of Northern Mindanao’s most progressive urban centers, rich in industry, trade, and tourism. The establishment of Suzuki Auto Iligan reinforces the brand’s presence in the region and supports the city’s continuous growth.

The new dealership showcases Suzuki’s latest vehicle lineup and is equipped with well-equipped service bays that ensure efficient and reliable after-sales service. Through these facilities, Suzuki and DES Strong Motors aim to provide an outstanding customer experience.

“At Suzuki, we live by our promise to always be ‘By Your Side,’” Mr. Hirao added. “Through our vehicles, our service, and our trusted dealer partners like DES Strong Motors, we strive to be part of every customer’s journey — supporting them every step of the way.”