Can you imagine having the freedom to redesign your vehicle to suit the requirements you may have for the day? That’s what Toyota is imagining the IMV Origin to be.
Taking lessons learned from the IMV 0 (Toyota Tamaraw) which offers diverse customization options making mobility truly personal, IMV Origin goes further. Basically, Toyota will ship it from the production plant unfinished. On purpose.
Although it can already be driven at that point, IMV Origin is about giving local people—even those without access to heavy machinery and equipment—the chance to assemble and complete it. This creates a stronger local industry, an important pillar considering Toyota’s role in community building.
More than that, it helps customers define what the IMV Origin is on their own terms, even after it’s assembled.
Will it carry people or cargo? Will the cargo be boxes or something else? Toyota basically builds the base, and from there, each customer completes the vehicle to fit their needs.
Toyota says that while building an uncomplete car is frustrating for them, they understand that for people living in far flung areas such as rural villages, vehicles must be extremely flexible. They understand that people have different needs in their daily life and work, and the “deliberate incompleteness” of the IMV Origin can help make it into a complete mobility solution.
Toyota is really smart and is thinking out of the box
ReplyDeleteThat chair looks like the tatami chair you can buy at surplus
ReplyDeleteThis vehicle has one chair. This is good considering there are some markets that use left hand drive and other use right hand drive. Having this kind of thing, can us eit anywhere.
ReplyDeleteIt could have these bolt-on modules that owners could rent out - one day you're hauling people, another day, cargo.
ReplyDeleteThe question is - would the PH government allow that vehicle on the roads? given how dumb and close-minded the people behind the red tape desks are, I highly doubt this would be available here in the Philippines. but overall this vehicle is worth its praise and indeed fits like a glove to the Filipino's needs and ingenuity
ReplyDelete