It’s official: the Chamber of Automotive Manufacturers of the Philippines (CAMPI) and the Truck Manufacturers Association (TMA) have re-forecasted their year-end 2025 targets amidst months of softening car sales. The industry association which comprises around 92 percent of all new vehicle sold in the Philippines is adjusting its year-end target to 486,000 units—down from the original 500,000 units set at the start of 2025. Nonetheless, this is still around 4 percent higher than 2024’s 467,252 units.
The new industry forecast is due to continued weaker than expected sales entering the “-Ber” months. Last October, CAMPI-TMA members sold 40,014 units—a meager 1 percent growth (39,542 units)—in the same period in 2024. In fact, for CAMPI-TMA members to achieve the 486,000-unit target, they will need to sell an average of 47,500 units from October to December—a big feat considering the highest monthly figure they’ve reached was in June with 40,483 units.
Passenger car sales showed a drastic decline, dropping 18.8 percent to 8,155 units in October. This is compared to 10,044 units sold in October 2024. This plunge is offset by the sales of commercial vehicles which rose 6.3 percent to 31,859 units compared to a year ago. Commercial vehicles which include pickup trucks, AUVs, SUVs, and trucks make up 79.62 percent of all new vehicles sold last month.
Within the commercial vehicle segment, Category I which compromise Asian Utility Vehicles (Mitsubishi Xpander, Toyota Avanza et al) rose 17.2 percent to 8,309 units. Meanwhile, Category II which is made up of pickup trucks, SUVs, and other light commercial vehicles grew 3 percent to 22,471 units.
Not everything is doom-and-gloom, however, as electrified vehicle sales jumped 62 percent in October to 3,603 units from 2,223 units in September. This accounts for 9 percent of all new vehicles sold. Sales of Hybrid Electric Vehicles surged by 73.9 percent to 3,044 units in October from 1,750 HEVs sold in September. Meanwhile, sales of plug-in hybrid electric vehicles (PHEV) soared by 192.6 percent to 275 units in October from 94 in September, while sales of battery electric vehicles (BEV) declined by 25 percent to 284 units from 379 units in September.
These figures do not include BYD who is not a member of CAMPI nor TMA.
Toyota hit a sales milestone in October. With 20,404 units, the carmaker hit their best-ever monthly sales figure, helping them corner a 50.99 percent of the market. In October alone, Toyota moved 4,694 passenger cars, 4,857 category I commercial vehicles, 10,836 category II commercial vehicles, and 17 category III commercial vehicles.
As for the rest, here’s how they rank:
October 2025 Sales Ranking (% Market Share)
- Toyota – 20,404 (50.99%)
- Mitsubishi – 7,313 (18.28%)
- Ford – 1,943 (4.86%)
- Suzuki – 1,905 (4.76%)
- Nissan – 1,504 (3.76%)
- Isuzu – 1,466 (3.66%)
- Honda – 1,308 (3.27%)
- Hyundai – 860 (2.15%)
- MG – 766 (1.91%)
- Kia – 652 (1.63%)
- Foton – 280 (0.7%)
- Chery – 193 (0.48%)
- JMC – 161 (0.4%)
- Hino – 161 (0.4%)
- Jetour – 159 (0.4%)
- Tesla – 150 (0.37%)
- Mazda – 136 (0.34%)
- GAC – 113 (0.28%)
- Fuso – 110 (0.27%)
- BMW – 86 (0.21%)
- Omoda Jaecoo – 86 (0.21%)
- BAIC – 65 (0.16%)
- Changan – 52 (0.13%)
- Mercedes-Benz – 43 (0.11%)
- Subaru – 43 (0.11%)
- Lynk & Co – 30 (0.07%)
- Dodge Jeep Ram – 8 (0.02%)
- Jaguar Land Rover – 8 (0.02%)
- Peugeot – 7 (0.02%)
- Ferrari – 2 (0.00%)
- Volkswagen – 0
- Man Trucks – 0
- Volkswagen Trucks & Buses – 0
- VinFast – 0
Month-on-month sales tells a different story with Dodge Jeep Ram (+167 percent), Ford (+10 percent), JMC (+34 percent), and even Chery (+17 percent) showing gains. This is compared to Mercedes-Benz (-22 percent), Jaguar Land Rover (-68 percent), and Tesla (-28 percent) all dipping.
For the period January to October 2025, new vehicle sales slipped 0.2 percent to 383,424 units from 384,310 units a year ago.
Passenger car sales fell by 23.2 percent to 77,461 in the first 10 months from 100,809 in the same period last year. On the other hand, sales of commercial vehicles went up by 7.9 percent to 305,963 units from 283,501 a year ago.
For the first 10 months, electrified vehicle sales stood at 24,265 units, accounting for 6.33 percent of the industry’s sales. 19,379 units of hybrid electric vehicles had been sold as of end-October, followed by 3,941 BEVs, and 945 PHEVs.
is it safe to say that BYD is #3?
ReplyDeleteTesla also doesn't released their number in the US.
Wait for BYD's PR on their sales achievement maybe by early Jan
Delete486,000 target is unlikely to be achieved. 475,000 is still possible but tough given the current economic and political conditions. However, the remaining balance to hit 500,000 is still possible if we take into account the sales of non-member brands.
ReplyDeleteIsuzu and tesla💪💪💪
ReplyDeletedamn look at those zeros at the bottom. I feel sorry for them...
ReplyDeleteWhy is BYD sales not reflected?
ReplyDeleteit's already written in the article........CAMPI does NOT include non members.....
DeleteThey're not part of the association. Maybe they're not qualified for they're rigging results.
DeleteAccumulated vehicle sales numbers from September to December of Vinfast Philippines will be released around January 2026..Saw some Vinfast dealerships on Facebook mostly sold and released Vinfast VF3 and VF5 units last month..Vinfast deliberately holding up and accumulate the accurate sales numbers of their vehicles.
ReplyDeleteVerified ang sales figure ng campi members. Siguro ang iba ayaw ma verify if totoo ang sales number kaya ayaw magpa member.
ReplyDeleteThat's a stretch of the imagination. For example, in BYD's case they are under Ayala which is a publicly traded company. If false ang figures then it would show imbalance sa earnings call with investors. It would also open them up to lawsuits by the same investors. So mas strict ang obligation nila to report true numbers.
DeleteReuters news: Byd will recall 89K PHEV due to potential battery related safety hazard. Recall good for car buyers safety.
ReplyDeleteBurn your dreams
ReplyDelete