March 6, 2026

Ford Philippines Is Dropping The Bronco's Price By P 1.37-Million!


Ford Philippines is kicking off the summer season with its one week-only March Madness program. Happening from Monday, March 9 to Sunday, March 15—customers can score bigger savings on select vehicles and services on top of ongoing offers.

Customers who place their reservations within the promo period can enjoy discounts of up to P 200,000 on Ranger Sport variants, plus a P 30,000 trade-in subsidy for customers upgrading to a new Ford vehicle. During the same period, Ford will also offer an additional P 20,000 discount on the Everest, Territory Hybrid, and the rest of the Ranger lineup.

During the period, customers scheduling a Periodic Maintenance Service (PMS) can take advantage of a 10 percent discount on both Ford parts and labor costs. They can also save on purchase of Ford Genuine Accessories with a 10 percent discount. Those spending a minimum of P 10,000 on Ford services and parts are also entitled to join a raffle for the chance to win service vouchers worth up to P 10,000 or a Ford Dashcam.

Beyond March Madness, customers can continue to take advantage of Ford’s offers for the month of March, which include all-in deals and flexible financing options across key models.

The Ford Ranger Sport 4x2 is available for as low as P 59,000 all-in, while the Everest Trend comes with a P 79,000 all-in package. The Ranger XLS, Territory Hybrid Titanium X, Everest Titanium and Titanium+ variants come with a P 99,000 all-in offer.

Ford is also offering additional savings on services designed to make the ownership experience worry-free. Making its debut this March is the 5-Star Care Package for the Everest Titanium variant, giving owners added peace of mind through added benefits like a 5-Year Scheduled Service Plan, 5-Year Warranty, and 5-Year Emergency Roadside Assistance amounting to P 50,000 worth of savings. Customers can get a P 60,000 discount on the Everest Titanium 4x4 or a P 45,000 discount on the Everest Titanium 4x4 when they choose to purchase with the Everest 5-Star Care Package.

The Mustang Mach E, Ford’s all-electric SUV, is available with either a P 500,000 discount or a zero percent interest offer with 50 percent down payment for 60 months amortization. The Explorer 2.3L Limited EcoBoost, comes with either a P 1,000,000 discount or zero percent interest with 20 percent down payment for 60 months amortization. Finally, the Bronco Outer Banks with Sasquatch Package is available with either a P 1,370,000 discount or zero percent interest with 20 down payment for 60 months amortization.

12 comments:

  1. outrageous pricing to begin with. bronco for 5m!

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  2. another failed product launch

    Lesson learned for initial buyers after losing 1.37M

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  3. So much tech, promos, and discounts but Ford PH cant seem to get over that 4th place sales hump `\(' ',)/`

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  4. That’s a huge drop , someone must be smoking, those insane price points at the start

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  5. Overpricing then discounting? Who is Ford fooling? Isn't it that Ford products particularly those made in the USA have 0% tariff?

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  6. Still very very expensive!!!

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  7. One of the best selling Ford models in the country like the Territory is made in China.

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  8. Only seeing Ranger and Everest and Territory and some Mustangs lately. There are Explorer too. The rest like the Mustang Mach-E and Bronco and Expedition, don't know where they've gone.

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  9. The law of supply and demand, no demand hence the big fat discount.

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  10. Wow, I'd buy a Bronco in a heartbeat, but then there is this LCFJ.....the new kid in town.....lol

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  11. maybe the lcfj forced ford phil to rethink their outrageous pricing. either ways, the bronco is destined to be phased out of the local market.

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  12. zero tariff on US manufactured vehicles kicks in

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