May 6, 2026

10th Philippine International Motor Show Will Feature 17 Brands, 150 New Vehicles


The Chamber of Automotive Manufacturers of the Philippines, Inc. (CAMPI) formally kicked off the 10th edition of the Philippine International Motor Show (PIMS), marking a milestone that signals the industry’s unified vision for the future of automotive.

The largest automotive industry group, which comprise 90 percent of new car sales in the Philippines will hold its biennial flagship show on June 4 to 7, 2026 at the World Trade Center in Pasay. With the theme “Forward in Every Drive” it reflects a collaborative industry approach to addressing evolving mobility demands, with a focus on delivering solutions that are relevant, efficient, and innovative.

In his opening remarks during the official launching, CAMPI President Jose Maria Atienza said that the tenth edition of PIMS “underscores CAMPI’s aim in fostering a vibrant and competitive auto industry. One that is always moving ahead as a primary mobility provider to the Filipino motorists, and constantly evolving with appropriate technologies and solutions to address the changing customer needs.”

Atienza also emphasized the motor show’s relevance as the country confronts challenges related to the ongoing fuel crisis.

“CAMPI member brands will present various choices and options, knowing full well that there is no single solution to the problems we face today and those that we will surely encounter from here on,” he said.

The 10th PIMS will feature car exhibits and driving experience activities from 17 of the automotive brands, offering a comprehensive showcase of the latest industry trends and innovations. Participating brands are:
  • BAIC
  • Chery
  • Foton
  • Geely
  • Honda
  • Isuzu
  • Jetour
  • Kia
  • MG
  • Mitsubishi
  • Nissan
  • Omoda and Jaecoo
  • Subaru
  • Suzuki
  • Tesla
  • Toyota
  • VinFast
This milestone edition is expected to be the largest and most dynamic yet, showcasing more than 150 vehicle models, including around 75 electrified models, representing approximately 50 percent of the lineup. Visitors can also look forward to product launches and previews from several brands, alongside dedicated displays focused on energy efficiency, new technologies, and smarter mobility solutions.

Show hours are: 11 AM to 9 PM on Thursday, June 4 and 10 AM to 9 PM on Friday, June 5 to Sunday, June 7.

Tickets will go on sale soon with the following prices:
  • Regular Admission – P 200
  • Seniors, PWD, and Children – P 150
Tickets purchased online are cheaper at P 150 (regular admission); P 120 (seniors and PWDs); and P 750 (5+1 bundle)

5 comments:

  1. I'm surprised Hyundai, Ford, and Mazda are skipping this as well. They're usually mainstays even in MIAS

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    Replies
    1. That's disappointing to be honest. I was expecting at least Hyundai and/or Mazda to be releasing SOMETHING at least.

      Delete
  2. surprised to see geely back in CAMPI. I thought Ford would be at PIMS 2026 as they said before?

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  3. Fingers crossed that WTC will some way or some how learn from its mistakes made in the most recent auto show where there was overcrowding, poor lighting, hot and humid environment, and overall just poor management.

    ReplyDelete
  4. Traffic ConstableMay 14, 2026 at 3:49 PM

    For those institutions like WTC who don't learn fast enough, we should let it die fast. Competition can be brutal. SMXCITE is coming in soon anyway. Event handlers should also learn and invest in the processes involved. The recent MIAS has so many lessons to take to next year's event. When I went there this year. I had sworn to never again attend a MIAS show in WTC.

    ReplyDelete

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